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How to Improve Your SEO

SEO Search Engine Optimization Website

I recently came across the following question on an online discussion forum, and it’s one I’ve heard many times. How can I improve my SEO by myself? Tricky question, but you can. (I haven’t included the asker’s name or business in the interest of privacy.)

Q: “Does Anyone Have Any Cost-Effective Strategies That Would Help Me Get the Word Out for My Website?

I am looking to increase SEO for my new website? Does anyone have any cost-effective strategies that would help me get the word out for my site? I am currently using running an AdWords campaign, and joining sites like this and other forums as fast as I can. However, I am tempted to spend money on tools that could mainstream that process for me like yext.com. I have just read mixed reviews of all of those sites, and don’t want to waste money. I have seen my site has high as page 2 of google for specific searches, but for the highest key words, I am past page 15. All suggestions welcome. Thank you in advance.”

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12 Days of Digital Marketing Day 9

valentines-day-wallpaper

Already?

Who’s ready for more Christmas? Yeah. Neither are we. We’ve only just gotten around to accepting the inevitable approach of Valentine’s Day. But those 12 Days of Christmas blogs are waiting to be finished up. Luckily, they were only tangentially connected to the song in the first place. Our original idea, to profile 12 ways businesses can use platforms other than Facebook for their digital marketing, is still relevant.

So here’s number 9: Blogging

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12 Days of Digital Media, Part I

partridgeThe Twelve Days of Digital Marketing: Day One. 

More frustration has erupted in the wake of Facebook’s latest reveal that it will cut business Pages’ organic reach even further in the interest of encouraging brands to pay for News Feed space. I continue to be perplexed that any business thinks advertising should be free, and I truly wouldn’t suggest anyone drop their Facebook page. It’s a much better idea to either learn how to use it effectively, or pony up the truly minimal fee to boost your page once in a while.

Nonetheless, I’m offering up a digital marketing holiday present – 12 alternatives to Facebook marketing, cleverly—or oddly, depending on your perspective—lined up with the 12 Days of Christmas.

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Privacy is a Myth

I.

Last week, Apple generously uploaded the new U2 album Songs of Innocence for free to all its iTunes user accounts. Isn’t that nice? Not everyone thought so. They claimed it was presumptuous and invasive for iTunes to access their user accounts and upload music they didn’t want without their permission. Maybe it was. Nonetheless, it’s hardly the first time iTunes has done so. When you sign up for iTunes, it comes preloaded with music.

On the other hand, loads of people thought it was awesome. Yay! Free U2!

On the third hand, many people thought it was an absolute non-issue. Who cares?

One thing is certain – it drew a great deal of attention to the new U2 album, which was certainly not guaranteed otherwise. It was a good media stunt.

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Digital Marketing Plan Infographic

Digital Marketing Plan Infographic

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Trust Me: Four Practices for Brands to Be Authentic in a Big Way

 

Trust Me: Four Practices for Brands to Be Authentic in a Big Way

Young business woman sitting on steps

One of the trendy marketing phrases of our day is, “Be Authentic.” On the surface, this sounds like a flippant call to action, asking brands to simply be themselves. However, brands are not human beings. Yes, they are created by human beings, but while a brand’s identity is as complex as a human’s personality, it is quite different in many ways.

So what is “authenticity” with regards to a brand? According to Dr. Mike Schallehn, a professor at the Cologne Business School, who was quoted in his March 2013 SlideShare presentation, it is “the degree to which brand identity is causally linked to brand behavior.” In layman’s terms, it’s walking the talk.

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Smart Technology Requires a Responsive Website

Knock knock.

Who’s there?

Your Business.

Your Business who?

Your Business who lost yet another lead because its website still doesn’t work properly on mobile devices.

Mr Bean

Even Mr. Bean Knows

You may delay but time will not.      — Ben Franklin

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Five Things You May Not Know

Five Things You May Not Know about Social Media

1.Posts made by brands on Facebook that are 40 characters in length or less are said to receive significantly more – as much as 86% more, according to this Social Media Today article – “likes” and comments.

2. Digital marketing requires a wide array of skills, a symphony of activity that is performed by many musicians in one body — yours. Being in charge of a brand’s social marketing and blog means you need to be prepared to be the front line of customer service and support and to know your organization’s products and services inside and out (how otherwise would you be able to promote them?)Your calling will also entail being a researcher, strategist, writer, editor, data analyst, and cheerleader. Just be thankful that you wear many hats and not many pairs of bloomers.

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