Posts Taged viral

Promote Your Holiday Events with Facebook Marketing

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Recently I found myself in charge of promoting a large, local, annual winter festival. The budget I was given for promotion was nearly $700, based in large part on previous years’ print advertising spending. Obviously, I knew better. The festival director trusted me when I said we’d use only a fraction of that by advertising almost solely on social media. Three print media outlets came knocking, hoping for repeat business with our event advertising, but I turned them all down. I was determined to save us money.

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Who Handles Your Social Media Crisis

The Dreaded Social Media Crisis

This piece was originally posted on ValpoLife.com, but I think it’s important enough to merit reposting here. name_logo300

It doesn’t take much to start a social media firestorm: one of your employees says something out of line to a customer, and that customer posts it to Facebook or Twitter, or both. One shoddy product. One lost order. One exhausted manager vs. one angry client. One cruel Tweet by an angry ex-employee. Let’s face it, a bad P.R. moment taken to social media can put you out of business, or worse, bring on lawsuits.

As I’ve written before, when things go viral, it’s generally because of something unpleasant, not because of kittens. Social media is a fantastic way to market your business, but let’s face it, if things get ugly, it can be your undoing. You won’t just get negative comments from your angry customers, but from their friends, their cousins across the country, and once that momentum starts, you’ll get angry responses from anyone else who has ever even heard of you. On social media, there are no rules about being civilized, and I have seen perfectly nice people say frankly monstrous things.

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The Myth of Viral Marketing

just-ask-me-to-make-something-go-viralI once had a potential client tell me outright that she wanted to make a video for a social organization she was founding, and that through Facebook, she could make the video go viral. “I have about 500 friends, and they’ll all like it, and it will go viral.” Sadly, that’s not really how it works. If it were, every college student who ever recorded his friends’ beer-fueled antics would have a viral video on his hands. Luckily, that doesn’t happen too often. 

The “viral” post is the Holy Grail of online media. And yet, if you think about it, very little goes viral because it is positive or inspiring. Videos and posts go viral because they provoke a strong emotional reaction across a broad demographic, and that’s not easy to manufacture.

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