Posts Taged video

Content Marketing for Non-Marketers

Content Marketing for Business

Content Marketing for Non-Marketers

I’ve spoken extensively about role of social media marketing in a strong marketing plan, but I haven’t covered content marketing quite as heavily. That’s a gap that I’m hoping to address today, because content marketing is a very powerful digital marketing tool – one you should definitely have in your toolbox.

What is Content Marketing?

Let’s start with the basics. What is content? Content is a marketing term that includes your social media posts, but so much more. Content includes blogs, newsletters, emails, white papers, articles, infographics, photos, videos, graphics, press releases, and more. This article I’m writing right now is content.

So what is content marketing? Let me share the Content Marketing Institute’s explanation: “Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

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The Art of Social Video

Art of Social Video

The Art of Social Video

Recently, Facebook updated to automatically play audio for videos, even if you don’t click on them. This means, when you’re scrolling through your feed, you get snippets of sound from video you have no interest in watching. It’s annoying and noisy and distracting to others in the room. No more scrolling discreetly through Facebook in bed or while you’re “watching” tv with others. Better hit that mute button, or better yet, disable the feature in your settings.

This change loudly highlights the omnipresence of video on social media platforms. It has been lauded as the must-have content for social media marketing for over a year. Facebook has been the platform most aggressively promoting it– doing everything it can to bring video to viewers, from creating new tools like Facebook Live to extending the reach of video posts.

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Do I Need Video on Social Media?

Hello from D. Cohn Communications! We’d like to share with you a column first published on ValpoLife.com: Do I Need Video on Social Media? Video posts are on everyone’s mind and the hottest new content option, but you shouldn’t jump in just for the sake of having video. Be intentional about it. Enjoy!

Q: I’ve been hearing that video is now crucial to social media marketing, but I’m not sure how to do it. Do I really need it?
blue video play icon

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Consider Video

Video is hot. All the major social media platforms support it now, with either their own video functions or compatibility with other applications. I’m not just talking about YouTube, although that platform remains the most powerful video posting platform. There are loads of other options for creating and posting compelling video now, and they aren’t as difficult to learn or use as you’d think. Vine and Instagram are the natural runners up for video content, but applications like Meerkat, Periscope, and Snapchat make video feeds fun, and even Facebook is getting in on the action now.

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