Help, My Social Media Marketing Isn’t Working

Social media marketing sounds easy, but it’s not. Everyone knows it’s necessary, which is why everyone from international corporations to the corner barber shop has social media accounts. But not everyone is sure WHY it’s necessary. What exactly is a Facebook page supposed to be doing for your business? What good will come of keeping…

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Do I Need Video on Social Media?

Hello from D. Cohn Communications! We’d like to share with you a column first published on ValpoLife.com: Do I Need Video on Social Media? Video posts are on everyone’s mind and the hottest new content option, but you shouldn’t jump in just for the sake of having video. Be intentional about it. Enjoy! Q: I’ve…

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Yes, You Can Manage Your Own Social Media Marketing

Yes, You Can Manage Your Own Social Media Marketing Many contemporary companies have turned over their social media marketing to an internal employee who may or may not have training in marketing or in social media. These folks are tasked with making regular social media posts because the company does not have the interest or…

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Successful Social Media Campaigns

What Does A Successful Social Media Campaign Look Like? Let’s start with what it’s not. It’s Not More Likes. Believe it or not, getting new followers on social media is relatively easy. On Facebook, you simply pay a small amount to promote your page and bingo! New Likes. On other platforms, you work your networking,…

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The Anatomy of a Tweet (for Absolute Beginners)

The Anatomy of a Tweet Last week, I showed my husband a Tweet I found particularly engaging, and he responded that he could barely understand it given all the tags and hashtags. Now, this is an exceptionally educated man, genius smart, who just doesn’t use Twitter. And I thought “No wonder Twitter is so intimidating…

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Are You Listening?

I, and many other social media experts, have often spoken of the need to use social media to listen as much as we use it to talk. You can post several times a day, but if you’re not listening to your customers’ posts and replies, you’re only doing half the work of a social media…

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Consider Video

Video is hot. All the major social media platforms support it now, with either their own video functions or compatibility with other applications. I’m not just talking about YouTube, although that platform remains the most powerful video posting platform. There are loads of other options for creating and posting compelling video now, and they aren’t…

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The Downside of Facebooking Too Often

Unless you’re a news source (like a newspaper or radio station), or a big-name, internet-known brand, you probably shouldn’t be posting to Facebook more than once a day. Often, I see companies or organizations doing social media “dumps.” They’ll go a few days without posting anything on Facebook, and then BAM! They post five things…

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Why Canned Social Media Posts Don’t Work

Why Canned Social Media Posts Don’t Work As a company or organization, you have many choices for seeking help with your social media marketing. A quick Google search will reveal many online companies who will provide you with an ongoing stream of posts for your social media outlets. Need Facebook posts or Tweets? They will…

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Social Media and Job Searching

Social Media and Job Searching Today’s a big day. It is the day that I, Brianna Reeves, write my first blog for D. Cohn Communications. When brainstorming ideas for a topic, a myriad of thoughts came to mind: ninjas, kittens, llamas, ninja kittens chasing llamas. Unfortunately, none of these topics have much to do with…

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