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Social Media Contests to Avoid (and Some to Try)

social media contests to avoid

Social media contests are a great way to grow and engage your following and drive leads for your business. There are fun ways to structure a contest and build excitement for your brand. However, there are pitfalls to avoid when running a contest on your social media accounts.

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Five Ways You’re Sabotaging Your Social Marketing

Sabotaging Your Social Marketing

Search for advice about running a social marketing campaign, and you’ll find countless blogs, articles, videos, and white papers offering wisdom. The enormous body of work that’s been created about the topic can lead new marketers and business owners feeling overwhelmed and unsure where to start. Nonetheless, they jump in and try to do their best. Here are 5 mistakes we often see novice marketers making which can sabotage their social marketing efforts.

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The Summer of Social

The Summer of Social

With the official beginning of summer for many local school children, most people’s minds are focused on fun in the sun, vacations, and relaxation. For social media managers, however, there’s always work to be done. Yes, you may find us enjoying an outdoor cafe or a day at the beach, but we’ll probably be checking our phones constantly, because social media never sleeps. In the spirit of refusing to slow down just because it’s summer break, the weather is beautiful, and we’d rather be sipping cocktails on the porch swing, we have some tips for keeping your social media marketing game strong all summer long. Let us spell it out for you…

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Handling Online Complaints

One of the biggest advantages of social media marketing is the ability to conduct a conversation with your audience. You can reach out to your customers 24 hours a day, 365 days year, and they can do the same. That being said, your company is now also open to receiving complaints at all hours of the day (and night). While some may look at this as a drawback to social media marketing, we see it as a unique way for your business provide excellent customer service and engage with your audience in a way that is impossible with more traditional forms of marketing. How you handle this negative feedback, however, is crucial to your success and must be handled with care. To learn how to make the most out of a bad situation, keep reading.

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Better Social Media in One Week


“I just don’t have time to do social media.” If we had a dollar for every time we’ve heard this phrase, well, we wouldn’t have to be in business any more. But we are here to help just those types of business people. We do understand that many small businesses can’t afford to hire a social media manager, which is one of the reasons we are passionate about educating anyone who is willing to learn. (That, and both Darlene and I have worked in education in past lives, so it kind of comes naturally.) While good social media marketing will absolutely take time and effort, I’m here to let you know that you can make a real difference in your marketing efforts with just 20 minutes a day. With my plan, your social media marketing will be much improved in just one work week. Don’t believe me? Keep reading.

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Four Social Media Marketing Misconceptions

Social Media Marketing Misconceptions

Four of the Most Common Social Media Marketing Misconceptions

Despite the fact that social media marketing is everywhere, some misconceptions about it linger. Experience tells us that our clients are still confused about some of these points, and we’d like to help set the record straight.

It’s Free

While it’s true that social media accounts are free, most social media platforms have recognized the economic value of social media marketing and have tweaked their algorithms to encourage businesses and organizations to pay for decent exposure.

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Wendy’s Social Media Snark

Should You Mimic Wendy’s Social Media Snark?Wendys Tweet

Wendy’s fast-food chain has been the darling of the Twitter world this week. After a particularly salty reply (see what I did there?) to a troller, citizens of the Twittersphere have been begging Wendy’s to roast them, write their bios, throw memes at them, and respond to random questions — which Wendy’s is actually doing with humor and sass while still keeping up with its customer service and marketing duties.

We’ve written recently about how important it is to inject personality into your social media marketing. People want to know there are actual human beings behind the posts they see, and respond better to fresh, custom-created content. Dry marketing content is just boring, so the more you can let your personality shine through, the better.

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5 2017 Social Media Marketing Resolutions

5 Social Media Marketing Resolutions for 20172017 social media marketing

Bucking the already tired trend, I’m going to skip the usual 2017 Social Media Marketing Predictions article and focus a little more closely on this week: 5 Social Media Marketing Resolutions to Make for 2017. Just like cutting down on sugar and working out more often, these are things we know we should be doing, but maybe haven’t gotten around to yet. No time like the present to start the New Year off right.

  1. Create a Social Media Use Policy for your company or organization.
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Help, My Social Media Marketing Isn’t Working

Shelp beatles album coverocial media marketing sounds easy, but it’s not. Everyone knows it’s necessary, which is why everyone from international corporations to the corner barber shop has social media accounts. But not everyone is sure WHY it’s necessary. What exactly is a Facebook page supposed to be doing for your business? What good will come of keeping a Twitter account?

Your social media marketing should absolutely be helping you generate business. There are ways to track this. If your social media marketing isn’t generating business for you, it’s time to take a hard look at your strategy and perhaps call in experts.

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