The Power of Personality in Social Media Marketing
Every business and organization has an individual personality. This doesn’t mean a specific person’s nature, but the common voice and tone of your business as a whole. When you craft your brand, you also create the tone of how your business will present itself. This personality should be communicated in all your marketing – from your logo to your brochures to your social media posts. Are you a no-nonsense business, do you have a sense of playfulness, are you artistic, hip, down-to-earth, sophisticated, authoritative, community-focused, progressive, professional? Of course you may be many of these things in your own unique combination. If you don’t feel your business has its own vibe, tone, or voice, that’s an area you’ll want to address. It’s a crucial part of your branding and helps set you apart from the competition.