Posts Taged strategy

The Summer of Social

The Summer of Social

With the official beginning of summer for many local school children, most people’s minds are focused on fun in the sun, vacations, and relaxation. For social media managers, however, there’s always work to be done. Yes, you may find us enjoying an outdoor cafe or a day at the beach, but we’ll probably be checking our phones constantly, because social media never sleeps. In the spirit of refusing to slow down just because it’s summer break, the weather is beautiful, and we’d rather be sipping cocktails on the porch swing, we have some tips for keeping your social media marketing game strong all summer long. Let us spell it out for you…

Read More

Handling Online Complaints

One of the biggest advantages of social media marketing is the ability to conduct a conversation with your audience. You can reach out to your customers 24 hours a day, 365 days year, and they can do the same. That being said, your company is now also open to receiving complaints at all hours of the day (and night). While some may look at this as a drawback to social media marketing, we see it as a unique way for your business provide excellent customer service and engage with your audience in a way that is impossible with more traditional forms of marketing. How you handle this negative feedback, however, is crucial to your success and must be handled with care. To learn how to make the most out of a bad situation, keep reading.

Read More

The Role of Followers in Social Media Marketing

The Role of the Follower in Creating a Successful Social Media Marketing Campaign

You have social media accounts for your business or organization that need to be updated. Your company signed up for these accounts believing that “everyone else is doing it” and “it’s free, so we should be taking advantage of it.” But perhaps your company never stopped to think about how a social media marketing campaign would fit in with your traditional marketing strategy. Perhaps it never crafted a strategy for your social marketing at all.

Now you’re posting to your social media accounts but getting little response. Social platforms like Facebook and Twitter don’t make it any easier. If you don’t get an initial response from fans, your post will essentially disappear and not show up in anyone’s news feed. To make matters worse, the longer that goes on, the less likely your future posts are to show up in news feeds. It’s a cycle that some organizations get caught in and they’re not sure how to get out of. How does one create posts that your followers will respond to and how do you get followers in the first place?

Read More

The Downside of Facebooking Too Often

Busy BusinessmanUnless you’re a news source (like a newspaper or radio station), or a big-name, internet-known brand, you probably shouldn’t be posting to Facebook more than once a day. Often, I see companies or organizations doing social media “dumps.” They’ll go a few days without posting anything on Facebook, and then BAM! They post five things all at once. This almost guarantees that your posts won’t be seen.

Read More

Digital Marketing Plan Infographic

Digital Marketing Plan Infographic

Read More

Trust Me: Four Practices for Brands to Be Authentic in a Big Way

 

Trust Me: Four Practices for Brands to Be Authentic in a Big Way

Young business woman sitting on steps

One of the trendy marketing phrases of our day is, “Be Authentic.” On the surface, this sounds like a flippant call to action, asking brands to simply be themselves. However, brands are not human beings. Yes, they are created by human beings, but while a brand’s identity is as complex as a human’s personality, it is quite different in many ways.

So what is “authenticity” with regards to a brand? According to Dr. Mike Schallehn, a professor at the Cologne Business School, who was quoted in his March 2013 SlideShare presentation, it is “the degree to which brand identity is causally linked to brand behavior.” In layman’s terms, it’s walking the talk.

Read More