Social Media Marketing Basics Presentation

Thank you so much to everyone who came out for the Social Media Basics Seminar, and thank you to Regional Federal Credit Union in Valparaiso for hosting it. Thank you also to Blackbird Cafe for the delicious lunch, and to Jesse Cohn. If you missed the presentation, you’ll find a link to the slide show…

Read More

Free Seminar: The Basics of Social Media Marketing

Darlene McCarty Cohn explains the basics of a successful social media marketing plan in a free lunchtime seminar at REGIONAL Federal Credit Union’s Valparaiso office. She’ll address the most common questions asked by businesses considering a social media marketing campaign for the first time. • Doesn’t social media just mean Facebook and Twitter? • How…

Read More

Christmas !&%@(?

I keep telling people, “It’s not rocket science,” but so far, all I get in return are amused smiles. Successful social marketing can be very simple, but it comes with some preparation. Social marketing is time consuming. It’s resource consuming.  And yes, someone like me comes into the room with a good bit of research, education…

Read More

Selling the Unsellable

Three Little Pigs, or, How to Sell The Unsellable With Social Media News is notoriously hard to sell. Many news organizations are still trying to find their footing in the post-newspaper era, and with such enormous competition online, it can be hard to find a way to make their products stand out. But have a…

Read More

Darlene McCarty Cohn is Not a Guru

Let’s get one thing straight right out of the gate: I am not a Social Media Guru. I’m not a rock star either, but I’d be okay with the fast cars. I’m definitely not a swami. I am simply Darlene McCarty Cohn: writer, marketer, and educator. I’m good with that. “Guru” is a little too…

Read More