Do I Need Video on Social Media?

Hello from D. Cohn Communications! We’d like to share with you a column first published on ValpoLife.com: Do I Need Video on Social Media? Video posts are on everyone’s mind and the hottest new content option, but you shouldn’t jump in just for the sake of having video. Be intentional about it. Enjoy! Q: I’ve…

Read More

Too Many Cooks: Multiple Social Media Managers

Too Many Cooks: When You Have Multiple Social Media Managers In a number of workplaces, the job of updating social media accounts falls to multiple people. The thought is that the more people who have access to the accounts, the more regularly they’ll be updated and the job won’t be solely delegated to one person.

Read More

What Social Media Managers Really Do

There’s an Internet meme for social media managers that goes something like this. Six images are subtitled with something along the lines of “What My Friends Think I Do” (play Farmville all day), “What My Mom Thinks I Do,” (a man sitting in front of a bank of huge, state of the art computer screens),…

Read More

Is Snapchat Right For Marketing My Business

What is Snapchat and Do I Need One For My Business? No doubt you’ve been hearing a lot about Snapchat recently. Snapchat is a social platform that owes more to instant messaging than to more traditional social platforms like Facebook or Twitter. It is completely visual and used heavily by young people. According to Snapchat,…

Read More

The Role of Followers in Social Media Marketing

The Role of the Follower in Creating a Successful Social Media Marketing Campaign You have social media accounts for your business or organization that need to be updated. Your company signed up for these accounts believing that “everyone else is doing it” and “it’s free, so we should be taking advantage of it.” But perhaps…

Read More

Yes, You Can Manage Your Own Social Media Marketing

Yes, You Can Manage Your Own Social Media Marketing Many contemporary companies have turned over their social media marketing to an internal employee who may or may not have training in marketing or in social media. These folks are tasked with making regular social media posts because the company does not have the interest or…

Read More

The Anatomy of a Tweet (for Absolute Beginners)

The Anatomy of a Tweet Last week, I showed my husband a Tweet I found particularly engaging, and he responded that he could barely understand it given all the tags and hashtags. Now, this is an exceptionally educated man, genius smart, who just doesn’t use Twitter. And I thought “No wonder Twitter is so intimidating…

Read More

Respond Faster

Note: This blog was originally published in our regular “What’s Up In Social Media with D.” column on ValpoLife.com. We made one correction. Respond Faster If you manage your business or organization’s Facebook Page, and you get regular direct messages, you may have noticed the new Response Rate icon at the top left of your…

Read More

Negative Social Feedback is a Tool

Negative Social Feedback is a Tool I’ve heard many organizations say they’re afraid of establishing a social media presence. Knowing that social media provides venues for people to speak their mind publicly, they imagine the worst: a flood of negative feedback and angry complaints. Let me start by saying that while that’s true, I monitor…

Read More

The Downside of Facebooking Too Often

Unless you’re a news source (like a newspaper or radio station), or a big-name, internet-known brand, you probably shouldn’t be posting to Facebook more than once a day. Often, I see companies or organizations doing social media “dumps.” They’ll go a few days without posting anything on Facebook, and then BAM! They post five things…

Read More