Posts Taged social-media-management

The Summer of Social

The Summer of Social

With the official beginning of summer for many local school children, most people’s minds are focused on fun in the sun, vacations, and relaxation. For social media managers, however, there’s always work to be done. Yes, you may find us enjoying an outdoor cafe or a day at the beach, but we’ll probably be checking our phones constantly, because social media never sleeps. In the spirit of refusing to slow down just because it’s summer break, the weather is beautiful, and we’d rather be sipping cocktails on the porch swing, we have some tips for keeping your social media marketing game strong all summer long. Let us spell it out for you…

Read More

What Is A Social Media Manager?

D. Cohn Communications Social Media Marketing

What is a Social Media Manager?

Many people are curious about just what we at D. Cohn Communications do. They’ve heard of social media marketing. They know about the importance of marketing in general. They’re just not clear on what social media marketing is or how someone might manage it from outside the company.

What Is Social Media Marketing?

It helps to have a solid understanding of what social media marketing is. We all know that all businesses should have a marketing plan. When you craft a business plan, marketing is a key element of that. What are you going to do to promote your company? But unless you are yourself in marketing, you might not know what all that entails.

Read More

Handling Online Complaints

One of the biggest advantages of social media marketing is the ability to conduct a conversation with your audience. You can reach out to your customers 24 hours a day, 365 days year, and they can do the same. That being said, your company is now also open to receiving complaints at all hours of the day (and night). While some may look at this as a drawback to social media marketing, we see it as a unique way for your business provide excellent customer service and engage with your audience in a way that is impossible with more traditional forms of marketing. How you handle this negative feedback, however, is crucial to your success and must be handled with care. To learn how to make the most out of a bad situation, keep reading.

Read More

The Benefits and Drawbacks of Social Media Marketing

Benefits and Drawbacks of Social Media Marketing

You no doubt know by now that social media marketing is an essential part of any marketing plan. Businesses and organizations both large and small need to include social media marketing when they’re plotting how to best inform the public about their products and services and attract new clients. While social media is a potent way of connecting with the public, many simply jump into it without a coherent plan and see few results. Thinking through the benefits and drawbacks of social media marketing can help you create a social media marketing plan that will be effective and provide good return on your investment.

Read More

Too Many Cooks: Multiple Social Media Managers

Too Many Cooks: When You Have Multiple Social Media Managerstoo many cooks

In a number of workplaces, the job of updating social media accounts falls to multiple people. The thought is that the more people who have access to the accounts, the more regularly they’ll be updated and the job won’t be solely delegated to one person.

Read More

What Social Media Managers Really Do

social media manager meme

There’s an Internet meme for social media managers that goes something like this. Six images are subtitled with something along the lines of “What My Friends Think I Do” (play Farmville all day), “What My Mom Thinks I Do,” (a man sitting in front of a bank of huge, state of the art computer screens), and so forth, concluding with “What I Really Do.” That final panel depicts a sad looking man in a paneled basement with an ancient computer.

While that’s not accurate, there’s an ironic truth in it. Social Media Management isn’t all fun and games, and it’s not particularly glamorous. As the meme jokes, we are neither Don Draper nor Mark Zuckerberg, we are behind-the-scenes worker bees. Hopefully we’re not toiling away in dim basements on 1994 technology, but honestly, we could be.

So what does a Social Media Manager do all day?

Read More