Posts Taged seo

How to Improve Your SEO

SEO Search Engine Optimization Website

I recently came across the following question on an online discussion forum, and it’s one I’ve heard many times. How can I improve my SEO by myself? Tricky question, but you can. (I haven’t included the asker’s name or business in the interest of privacy.)

Q: “Does Anyone Have Any Cost-Effective Strategies That Would Help Me Get the Word Out for My Website?

I am looking to increase SEO for my new website? Does anyone have any cost-effective strategies that would help me get the word out for my site? I am currently using running an AdWords campaign, and joining sites like this and other forums as fast as I can. However, I am tempted to spend money on tools that could mainstream that process for me like yext.com. I have just read mixed reviews of all of those sites, and don’t want to waste money. I have seen my site has high as page 2 of google for specific searches, but for the highest key words, I am past page 15. All suggestions welcome. Thank you in advance.”

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Content Marketing for Non-Marketers

Content Marketing for Business

Content Marketing for Non-Marketers

I’ve spoken extensively about role of social media marketing in a strong marketing plan, but I haven’t covered content marketing quite as heavily. That’s a gap that I’m hoping to address today, because content marketing is a very powerful digital marketing tool – one you should definitely have in your toolbox.

What is Content Marketing?

Let’s start with the basics. What is content? Content is a marketing term that includes your social media posts, but so much more. Content includes blogs, newsletters, emails, white papers, articles, infographics, photos, videos, graphics, press releases, and more. This article I’m writing right now is content.

So what is content marketing? Let me share the Content Marketing Institute’s explanation: “Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

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Biting the Blogging Bullet

This morning, we offer yet another insightful blog from the  indefatigable Cassandra Boehlke, this time explaining why blogging is good for you. Yes. YOU. Take it away Cassie:

Howdy, folks! It’s a beautiful day in our corner of the digital neighborhood and it got us thinking of you, our friends. We are friends, right? Cool. Friends are honest with each other so we’ve decided that it’s time to tell you something we’ve been noticing. Ready? You know that face you made – or perhaps still make – when you were floundering in a sea of social media and digital marketing stuff that you didn’t understand? You’d been hearing that it was important for your business to “have a presence”online but didn’t know what the heck you were doing and didn’t have time to figure it all out. You just wanted to focus on making your business more awesome. This was that face:

It’s the same face your potential customers make when they are trying to find information Grumpy Manabout you on the web but:

  • They can’t find anything
  • They can only find your social media pages, which they can’t access without logging into an account for said social media site(s) that they may not even have
  • While they were able to find your website, they only found generalized – or worse: outdated – information about your company, such as your mission statement, a summary of your products and services, etc.
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