Somehow it seems both ironic and perfect that our 100th blog (Whoo hoo!!!) doesn’t deal with social media at all, but with probably your most important digital marketing tool: your website.
I have been contacted by several potential clients recently who have come to me for help with their social media marketing, but for whatever reason, they don’t yet have a website. Or, perhaps they have a website, but it’s old or overly simplistic. This is most definitely a misalignment of priorities.