In my five years in digital media, I’ve seen many dismal websites, ineptly created social media accounts, and embarrassingly bad posts – even from marketing firms who ought to know better. Our job at D. Cohn Communications, obviously, is to try and help businesses fix these problems. The sticky point is that many businesses don’t realize just how disappointing their digital media is and don’t even realize they need help. “Disappointing to whom?” you may ask. Disappointing to their customers and potential customers – the only people who matter. Those people are looking for magic, and we’re giving them boring.