Note: This blog was originally published in our regular “What’s Up In Social Media with D.” column on ValpoLife.com. We made one correction.
If you manage your business or organization’s Facebook Page, and you get regular direct messages, you may have noticed the new Response Rate icon at the top left of your sidebar. (If you don’t get regular direct messages, you may not even have this option yet.)
Facebook is now measuring how often and how quickly you respond to direct messages, and if you’re really fast at it, you get a little green icon noting that you’re “Very Responsive to Messages.” To get the green icon, you have to respond within 5 minutes to 90% of messages.