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The Proof is in the Posts

The Proof is in the Posts

The Proof is in the Posts, or Why Quality Social Media Marketing is Worth the Investment

In marketing, as in all things, quality matters. I’ll be frank, sometimes when we sit down with a potential client, they’re very enthusiastic about the quality and breadth of our services until they see the price. Then sticker shock sets in and suddenly they are sure they can manage their social marketing themselves, or they head somewhere else to sign up for a cheaper package. Does this mean we think we should lower our prices? Sorry. No.

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Social Media Marketing 101: Creating Effective Posts

social media marketing 101: creating effective posts

Social Media Marketing 101: Creating Effective Posts

When you’re just starting out with social media marketing, you may be tempted to fill your social media accounts with random content just to have posts. Perhaps you don’t have a background in marketing and aren’t sure what will make effective posts. Perhaps you aren’t sure what’s interesting enough about your company to post on social media. Perhaps you’re not much of a writer or photographer and don’t have much confidence when it comes to creating your own content. Today, we’re going to cover some of the basic concepts of content creation for social media marketing. We’ll cover content creation for blogs, video, email marketing, and white papers in future posts.

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The Downside of Facebooking Too Often

Busy BusinessmanUnless you’re a news source (like a newspaper or radio station), or a big-name, internet-known brand, you probably shouldn’t be posting to Facebook more than once a day. Often, I see companies or organizations doing social media “dumps.” They’ll go a few days without posting anything on Facebook, and then BAM! They post five things all at once. This almost guarantees that your posts won’t be seen.

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Importance of Updates

If I could stress the importance of one aspect of social media marketing, it’s consistency. If you set up social media accounts for your business, you really must keep them up to date.

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