Posts Taged post

10 Ideas to Punch Up Your Posts

10 Ideas to Punch Up Your Posts

A couple of years ago, we published the following tips for creating posts for your social media accounts. We think it deserves to be revisited, and expanded a bit beyond social to include content marketing as a whole. We know many of you still struggle with what kind of content to create. So think of these as ideas for your social media accounts, blogs, videos, podcasts, etc.

One key concept that we’d like to stress is that you should always, always have your audience in mind when you’re creating content. What would they most like to see, read, hear? Content marketing isn’t straight advertising and shouldn’t be treated as such. Content marketing entertains, educates, fascinates, and engages your followers. Dry posts about your products and services won’t cut it. You’re going to have to be a bit more creative than that.

Read More

Should I Pay For A Boost?

Social media works as a marketing tool because it encourages Engagement. Engagement means real interactions – clicks, comments, Likes, Shares, Favorites, Retweets, +1s, etc. Without Engagement, your posts are flying out into the universe, but no one cares about them. If no one cares what you’re saying, your marketing strategy isn’t working. The whole point is to get people talking about your product and organization.

Pay-Key-As I wrote about in an earlier column for ValpoLife.com, many business and organization owners became very frustrated with Facebook earlier this year because they had many Likes on their page, but their Reach and Engagement virtually disappeared. Why did this happen? As I explained there, “It’s not your Page Likes that matter on Facebook; it’s how many people are Talking About You.” Facebook claimed they were encouraging “quality content” and minimizing spam. Facebook also had another motive. It wanted to encourage organizations to pay to promote their Pages and Posts. To do this, they modified the algorithm that displays posts in users’ feeds, and currently, it really doesn’t matter how many Likes your page has. Facebook still awards the organizations that have high engagement with more views, and penalizes those that don’t. It also gives preference to those that pay.

Read More