A couple of years ago, we published the following tips for creating posts for your social media accounts. We think it deserves to be revisited, and expanded a bit beyond social to include content marketing as a whole. We know many of you still struggle with what kind of content to create. So think of these as ideas for your social media accounts, blogs, videos, podcasts, etc.
One key concept that we’d like to stress is that you should always, always have your audience in mind when you’re creating content. What would they most like to see, read, hear? Content marketing isn’t straight advertising and shouldn’t be treated as such. Content marketing entertains, educates, fascinates, and engages your followers. Dry posts about your products and services won’t cut it. You’re going to have to be a bit more creative than that.