The Twelve Days of Digital Marketing: Day One.
More frustration has erupted in the wake of Facebook’s latest reveal that it will cut business Pages’ organic reach even further in the interest of encouraging brands to pay for News Feed space. I continue to be perplexed that any business thinks advertising should be free, and I truly wouldn’t suggest anyone drop their Facebook page. It’s a much better idea to either learn how to use it effectively, or pony up the truly minimal fee to boost your page once in a while.
Nonetheless, I’m offering up a digital marketing holiday present – 12 alternatives to Facebook marketing, cleverly—or oddly, depending on your perspective—lined up with the 12 Days of Christmas.