Content Marketing for Non-Marketers
I’ve spoken extensively about role of social media marketing in a strong marketing plan, but I haven’t covered content marketing quite as heavily. That’s a gap that I’m hoping to address today, because content marketing is a very powerful digital marketing tool – one you should definitely have in your toolbox.
What is Content Marketing?
Let’s start with the basics. What is content? Content is a marketing term that includes your social media posts, but so much more. Content includes blogs, newsletters, emails, white papers, articles, infographics, photos, videos, graphics, press releases, and more. This article I’m writing right now is content.
So what is content marketing? Let me share the Content Marketing Institute’s explanation: “Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”