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Content Marketing for Non-Marketers

Content Marketing for Business

Content Marketing for Non-Marketers

I’ve spoken extensively about role of social media marketing in a strong marketing plan, but I haven’t covered content marketing quite as heavily. That’s a gap that I’m hoping to address today, because content marketing is a very powerful digital marketing tool – one you should definitely have in your toolbox.

What is Content Marketing?

Let’s start with the basics. What is content? Content is a marketing term that includes your social media posts, but so much more. Content includes blogs, newsletters, emails, white papers, articles, infographics, photos, videos, graphics, press releases, and more. This article I’m writing right now is content.

So what is content marketing? Let me share the Content Marketing Institute’s explanation: “Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

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March 2015 D Cohn Communications Newsletter

Spring Seminars

So much Social Media to talk about!

Our latest newsletter is out, including the details about our upcoming Spring Seminars — Using Social Media for the Hiring Process and Intro to Facebook Marketing. Take a look here.

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October Newsletter

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The latest D. Cohn Communications newsletter has hit mailboxes. You can read it by following this link, but it’s even more fun when you receive one all for yourself. Sign up at the bottom of this website. We don’t email often, and we will never share your address.
D. Cohn Communications’ October Newletter

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