There’s an Internet meme for social media managers that goes something like this. Six images are subtitled with something along the lines of “What My Friends Think I Do” (play Farmville all day), “What My Mom Thinks I Do,” (a man sitting in front of a bank of huge, state of the art computer screens), and so forth, concluding with “What I Really Do.” That final panel depicts a sad looking man in a paneled basement with an ancient computer.
While that’s not accurate, there’s an ironic truth in it. Social Media Management isn’t all fun and games, and it’s not particularly glamorous. As the meme jokes, we are neither Don Draper nor Mark Zuckerberg, we are behind-the-scenes worker bees. Hopefully we’re not toiling away in dim basements on 1994 technology, but honestly, we could be.
So what does a Social Media Manager do all day?