Social media can be a great asset to a business, but it can also be overwhelming when you don’t have much professional experience with it. Sometimes the most difficult part of creating a page is deciding how to organize it and what to post. The most important thing to remember when using social media is to tailor your pages to your business. The first steps in creating your social media page are brainstorming and research. These two steps are the foundation to creating a lasting and meaningful presence online.
Brainstorm– When creating a social media page for your business, begin by thinking about what you would look for in a business. If you want to create a Facebook page for your restaurant, consider what you would want to see on a restaurant page, including: specials, upcoming events, and pictures of delicious-looking food. Chances are, what you would want to see on that page is what your clients will be looking for as well. Next, think about what makes you different. What makes your business special?
Research– After brainstorming, the next step is to do a lot of research. This means looking at the pages of other businesses to see what their strategies are. It helps to see what other companies have done well, or not so well, so that you have a basis for where to start your page. Once you have a few ideas from other business pages, again think about what you could do differently. If you create a page that resembles every other social media page in your industry, your page is going to be lost in the millions of other pages online. Why should a client choose you over the many other businesses in your industry?
Get Started– The next step is to just get started creating your page. As you experiment with different ideas, you will begin to see what works and what doesn’t. The best strategy when using social media is to start with a foundation of research and be flexible with your work. Certain ideas may not work, and you have to be willing to change things if they aren’t working for you. This is not a quick process; it will take time to learn what works and build a following. Just be patient and keep working at it.
At D. Cohn Communications, we use our knowledge of this process to create successful pages for our clients. Feel free to contact us for help with your business pages. 219-309-9726 or firstname.lastname@example.org.
There used to be a saying, “When customers are happy, they’ll tell their friends. When they’re unhappy, they’ll tell everybody.” Thanks to social media, those “friends” just happen to be the 500 people on your customer’s Facebook list or Twitter feed. Deliver a great product, and you’ve just earned 500 public pats on the back. Well done! On the flip side, “everybody” is their friends, and those friends’ friends, and those friends’ friends’ friends, and so on. As I’ve mentioned before – it’s rarely a good thing when something goes viral on the Internet.
When you create a Facebook page for your business, remember the most important part of social marketing—the “social” part. A Facebook page is not just an online flyer for upcoming events at your place of business; it is a way for you to connect with potential clients. These are three important ways to connect with your audience through your Facebook page: include posts that interact with your audience, respond quickly to any questions or comments, and support other businesses through posts and shares.
I once had a potential client tell me outright that she wanted to make a video for a social organization she was founding, and that through Facebook, she could make the video go viral. “I have about 500 friends, and they’ll all like it, and it will go viral.” Sadly, that’s not really how it works. If it were, every college student who ever recorded his friends’ beer-fueled antics would have a viral video on his hands. Luckily, that doesn’t happen too often.
The “viral” post is the Holy Grail of online media. And yet, if you think about it, very little goes viral because it is positive or inspiring. Videos and posts go viral because they provoke a strong emotional reaction across a broad demographic, and that’s not easy to manufacture.
Thank you so much to everyone who came out for the Social Media Basics Seminar, and thank you to Regional Federal Credit Union in Valparaiso for hosting it. Thank you also to Blackbird Cafe for the delicious lunch, and to Jesse Cohn. If you missed the presentation, you’ll find a link to the slide show below, but you’ll have missed my dancing. Nothing can replace that.
She’ll address the most common questions asked by businesses considering a social media marketing campaign for the first time.
• Doesn’t social media just mean Facebook and Twitter?
• How do we know which social media options are right for our organization?
• Why should my business spend time and money on social media marketing?
• How do we know if it’s working?
• Where do we get started?
• How do we find more information?
There’ll be plenty of time for more questions and discussion throughout the seminar.
This seminar is free and open to the public. Refreshments from Blackbird Café will be served. Attendance is limited, and reserved on a first come, first served basis. Please RSVP to Darlene McCarty Cohn at (219)309-9726 or email@example.com.
REGIONAL Federal Credit Union
2801 Boilermaker Ct.
Valparaiso, IN 46383