Posts Taged marketing

Email Marketing: What Not to Do

Email Marketing What Not to Do

In our last post, we covered some basic tips for email marketing. When it comes to developing a successful email marketing strategy, it’s just as important to know what pitfalls to avoid. Knowing best practices is great (and crucial), but it’s also good to keep a running list of things not to do when you’re getting started with your email marketing and marketing automation efforts.

You guessed it…We’re here to help. Check out this list of what not to do when it comes to email marketing. Drumroll, please!

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Email Marketing: Do This

Email Marketing What You Should Be Doing

Email Marketing: What You Should Be Doing

Chances are you come into contact with email marketing on a daily basis, whether you’re a digital marketer firing off email blasts or a consumer receiving your daily email newsletters from Pottery Barn and Petco. Email marketing is everywhere.

While a commonly-used and widely-accepted tactic in today’s digital age, email marketing can be intimidating to professionals tasked with jumpstarting an organization’s marketing automation efforts. Have no fear. We are here with a few helpful, basic tips to keep in mind as you’re navigating through the world of email marketing. Here’s what you should be doing.

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Social Media Contests to Avoid

social media contests to avoid

Social media contests are a great way to grow and engage your following and drive leads for your business. There are fun ways to structure a contest and build excitement for your brand. However, there are pitfalls to avoid when running a contest on your social media accounts.

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The Summer of Social

The Summer of Social

With the official beginning of summer for many local school children, most people’s minds are focused on fun in the sun, vacations, and relaxation. For social media managers, however, there’s always work to be done. Yes, you may find us enjoying an outdoor cafe or a day at the beach, but we’ll probably be checking our phones constantly, because social media never sleeps. In the spirit of refusing to slow down just because it’s summer break, the weather is beautiful, and we’d rather be sipping cocktails on the porch swing, we have some tips for keeping your social media marketing game strong all summer long. Let us spell it out for you…

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The Proof is in the Posts

The Proof is in the Posts

The Proof is in the Posts, or Why Quality Social Media Marketing is Worth the Investment

In marketing, as in all things, quality matters. I’ll be frank, sometimes when we sit down with a potential client, they’re very enthusiastic about the quality and breadth of our services until they see the price. Then sticker shock sets in and suddenly they are sure they can manage their social marketing themselves, or they head somewhere else to sign up for a cheaper package. Does this mean we think we should lower our prices? Sorry. No.

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You Can’t Pick My Brain

You Can't Pick My Brain

I saw an excellent short video today by social media marketing expert Tara Hunt of Truly Social that really hit home. I (and probably most people in my field) often get asked if folks can “pick my brain” about their social media accounts’ strategy and performance. What they’re looking for is a “quick fix” from me – how can they make their social marketing work beautifully RIGHT NOW, they want the answers RIGHT NOW, while we’re standing in line at the grocery store or bump into one another in a cafe. But as Tara explains, any marketer worth her salt will say that’s impossible, and it truly is. Tara says to tell you otherwise is frankly unprofessional and possibly harmful, and she’s absolutely right.

No. You Can’t Pick My Brain — And That’s a Good Thing.

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Social Media Marketing 101: Creating Effective Posts

social media marketing 101: creating effective posts

Social Media Marketing 101: Creating Effective Posts

When you’re just starting out with social media marketing, you may be tempted to fill your social media accounts with random content just to have posts. Perhaps you don’t have a background in marketing and aren’t sure what will make effective posts. Perhaps you aren’t sure what’s interesting enough about your company to post on social media. Perhaps you’re not much of a writer or photographer and don’t have much confidence when it comes to creating your own content. Today, we’re going to cover some of the basic concepts of content creation for social media marketing. We’ll cover content creation for blogs, video, email marketing, and white papers in future posts.

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Handling Online Complaints

One of the biggest advantages of social media marketing is the ability to conduct a conversation with your audience. You can reach out to your customers 24 hours a day, 365 days year, and they can do the same. That being said, your company is now also open to receiving complaints at all hours of the day (and night). While some may look at this as a drawback to social media marketing, we see it as a unique way for your business provide excellent customer service and engage with your audience in a way that is impossible with more traditional forms of marketing. How you handle this negative feedback, however, is crucial to your success and must be handled with care. To learn how to make the most out of a bad situation, keep reading.

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The Benefits and Drawbacks of Social Media Marketing

Benefits and Drawbacks of Social Media Marketing

You no doubt know by now that social media marketing is an essential part of any marketing plan. Businesses and organizations both large and small need to include social media marketing when they’re plotting how to best inform the public about their products and services and attract new clients. While social media is a potent way of connecting with the public, many simply jump into it without a coherent plan and see few results. Thinking through the benefits and drawbacks of social media marketing can help you create a social media marketing plan that will be effective and provide good return on your investment.

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Better Social Media in One Week

 

“I just don’t have time to do social media.” If we had a dollar for every time we’ve heard this phrase, well, we wouldn’t have to be in business any more. But we are here to help just those types of business people. We do understand that many small businesses can’t afford to hire a social media manager, which is one of the reasons we are passionate about educating anyone who is willing to learn. (That, and both Darlene and I have worked in education in past lives, so it kind of comes naturally.) While good social media marketing will absolutely take time and effort, I’m here to let you know that you can make a real difference in your marketing efforts with just 20 minutes a day. With my plan, your social media marketing will be much improved in just one work week. Don’t believe me? Keep reading.

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