Last week, Apple generously uploaded the new U2 album Songs of Innocence for free to all its iTunes user accounts. Isn’t that nice? Not everyone thought so. They claimed it was presumptuous and invasive for iTunes to access their user accounts and upload music they didn’t want without their permission. Maybe it was. Nonetheless, it’s hardly the first time iTunes has done so. When you sign up for iTunes, it comes preloaded with music.
On the other hand, loads of people thought it was awesome. Yay! Free U2!
On the third hand, many people thought it was an absolute non-issue. Who cares?
One thing is certain – it drew a great deal of attention to the new U2 album, which was certainly not guaranteed otherwise. It was a good media stunt.