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Social Media Contests to Avoid

social media contests to avoid

Social media contests are a great way to grow and engage your following and drive leads for your business. There are fun ways to structure a contest and build excitement for your brand. However, there are pitfalls to avoid when running a contest on your social media accounts.

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Five Ways You’re Sabotaging Your Social Marketing

Sabotaging Your Social Marketing

Search for advice about running a social marketing campaign, and you’ll find countless blogs, articles, videos, and white papers offering wisdom. The enormous body of work that’s been created about the topic can lead new marketers and business owners feeling overwhelmed and unsure where to start. Nonetheless, they jump in and try to do their best. Here are 5 mistakes we often see novice marketers making which can sabotage their social marketing efforts.

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The Story of Stories

The Story of Stories

The Story of Stories, or How to Use Stories for Social Marketing

Chapter 1: What is a Story?

Once upon a time, not so very long ago, a spunky little social media platform called Snapchat was born. Snapchat offered a great new social product: people who used Snapchat could send photos or short video messages to their friends privately. These messages could only be viewed once and disappeared in 24 hours, allowing people to document moments of their days and share them with a select group of people. Snapchat was also a lot of fun! Photos and videos could be enhanced with filters, geotags, text, drawings, and more. Users could even track who had seen their posts. Snapchat was completely different from Facebook (almost the Anti-Facebook) and gained popularity among the young folks very quickly.

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The Summer of Social

The Summer of Social

With the official beginning of summer for many local school children, most people’s minds are focused on fun in the sun, vacations, and relaxation. For social media managers, however, there’s always work to be done. Yes, you may find us enjoying an outdoor cafe or a day at the beach, but we’ll probably be checking our phones constantly, because social media never sleeps. In the spirit of refusing to slow down just because it’s summer break, the weather is beautiful, and we’d rather be sipping cocktails on the porch swing, we have some tips for keeping your social media marketing game strong all summer long. Let us spell it out for you…

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Better Social Media in One Week

 

“I just don’t have time to do social media.” If we had a dollar for every time we’ve heard this phrase, well, we wouldn’t have to be in business any more. But we are here to help just those types of business people. We do understand that many small businesses can’t afford to hire a social media manager, which is one of the reasons we are passionate about educating anyone who is willing to learn. (That, and both Darlene and I have worked in education in past lives, so it kind of comes naturally.) While good social media marketing will absolutely take time and effort, I’m here to let you know that you can make a real difference in your marketing efforts with just 20 minutes a day. With my plan, your social media marketing will be much improved in just one work week. Don’t believe me? Keep reading.

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Four Social Media Marketing Misconceptions

Social Media Marketing Misconceptions

Four of the Most Common Social Media Marketing Misconceptions

Despite the fact that social media marketing is everywhere, some misconceptions about it linger. Experience tells us that our clients are still confused about some of these points, and we’d like to help set the record straight.

It’s Free

While it’s true that social media accounts are free, most social media platforms have recognized the economic value of social media marketing and have tweaked their algorithms to encourage businesses and organizations to pay for decent exposure.

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5 2017 Social Media Marketing Resolutions

5 Social Media Marketing Resolutions for 20172017 social media marketing

Bucking the already tired trend, I’m going to skip the usual 2017 Social Media Marketing Predictions article and focus a little more closely on this week: 5 Social Media Marketing Resolutions to Make for 2017. Just like cutting down on sugar and working out more often, these are things we know we should be doing, but maybe haven’t gotten around to yet. No time like the present to start the New Year off right.

  1. Create a Social Media Use Policy for your company or organization.
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Consider Video

Video is hot. All the major social media platforms support it now, with either their own video functions or compatibility with other applications. I’m not just talking about YouTube, although that platform remains the most powerful video posting platform. There are loads of other options for creating and posting compelling video now, and they aren’t as difficult to learn or use as you’d think. Vine and Instagram are the natural runners up for video content, but applications like Meerkat, Periscope, and Snapchat make video feeds fun, and even Facebook is getting in on the action now.

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Social Media and Job Searching

Social Media and Job Searching

Today’s a big day. It is the day that I, Brianna Reeves, write my first blog for D. Cohn Communications. When brainstorming ideas for a topic, a myriad of thoughts came to mind: ninjas, kittens, llamas, ninja kittens chasing llamas. Unfortunately, none of these topics have much to do with social media, although the need to create a ninja-kitten-chasing-llamas meme is strong right now. I digress…

jobsearchBeing a young professional, there are two things I know to be true. 1. Social media is an all-encompassing being that permeates every aspect of one’s life. 2. It can be really hard to find a job. So, with my knowledge in social media management and human resources, I give you this: Bri’s Top Tips for Using Social Media to Aid in Your Job Search. Yes, the title needs some work, but hear me out on what I believe are the most important aspects of job searching in the social-media-centric world in which we live.

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12 Days of Digital Marketing Day 2

The Twelve Days of Digital Marketing: Day Two

Over the next few weeks, we’re looking at 12 digital marketing tools other than Facebook. We’ve got this 12 Days of Christmas theme going, because it seemed like an amusing way to tackle what is frankly, kind of a dry subject. I mean, how do you make Instagram sexy?

With a big juicy pink heart.

So, on the Second Day of Digital Marketing, D. Cohn said to me, Two Turtle Doves (which make amazing Instagram pics.)

TurtledovesIf you’ve never used Instagram, it’s a photo/video app for your smartphone that comes with built in editing tools and filters. This lets you easily turn photos and 15 second videos into works of photographic genius. Your pics of the pet turtle doves you got for Christmas have never looked sweeter.

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