Posts Taged guru

You Can’t Pick My Brain

You Can't Pick My Brain

I saw an excellent short video today by social media marketing expert Tara Hunt of Truly Social that really hit home. I (and probably most people in my field) often get asked if folks can “pick my brain” about their social media accounts’ strategy and performance. What they’re looking for is a “quick fix” from me – how can they make their social marketing work beautifully RIGHT NOW, they want the answers RIGHT NOW, while we’re standing in line at the grocery store or bump into one another in a cafe. But as Tara explains, any marketer worth her salt will say that’s impossible, and it truly is. Tara says to tell you otherwise is frankly unprofessional and possibly harmful, and she’s absolutely right.

No. You Can’t Pick My Brain — And That’s a Good Thing.

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Darlene McCarty Cohn is Not a Guru

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Not Darlene McCarty Cohn

Let’s get one thing straight right out of the gate: I am not a Social Media Guru. I’m not a rock star either, but I’d be okay with the fast cars. I’m definitely not a swami. I am simply Darlene McCarty Cohn: writer, marketer, and educator. I’m good with that. “Guru” is a little too high-maintenance for me.

There’s nothing any more mysterious about digital marketing than about any other kind of marketing. But those of us in the field like to talk about “branding,” and if you’re in a shiny new industry where you get to make up your own title, well, why not brand yourself a guru? Beats “Chatter Monkey.”

Personally, I’d rather skip the pretentious title and just get to work. So here’s mine: D. Cohn Communications does social marketing management. In other words, I’m an organized, flexible writer who is good with computers. That’s a bit much to fit on a business card, though.

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