I saw an excellent short video today by social media marketing expert Tara Hunt of Truly Social that really hit home. I (and probably most people in my field) often get asked if folks can “pick my brain” about their social media accounts’ strategy and performance. What they’re looking for is a “quick fix” from me – how can they make their social marketing work beautifully RIGHT NOW, they want the answers RIGHT NOW, while we’re standing in line at the grocery store or bump into one another in a cafe. But as Tara explains, any marketer worth her salt will say that’s impossible, and it truly is. Tara says to tell you otherwise is frankly unprofessional and possibly harmful, and she’s absolutely right.