You may have seen the panicked posts on Facebook, claiming that without paying to Promote them, small businesses’ Page updates will disappear from users’ News Feeds. This isn’t quite true. Facebook has changed the way it selects which posts show up in which users’ feeds, but that doesn’t mean free business posts are gone forever.
Facebook’s changes are meant to ensure users see the updates they’re most likely to engage with. The program examines Pages and posts for key data and matches it to users’ interests, friends, past Likes and Comments, and locations. As Facebook rolls out its new Graph Search, these changes could become useful for local businesses who want to target their Facebook marketing more effectively.
In the meantime, here are essential tips for making sure your business’s posts reach your fans: