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Social Media Contests to Avoid

social media contests to avoid

Social media contests are a great way to grow and engage your following and drive leads for your business. There are fun ways to structure a contest and build excitement for your brand. However, there are pitfalls to avoid when running a contest on your social media accounts.

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Why Canned Social Media Posts Don’t Work

Why Canned Social Media Posts Don’t Work

Not so great for stopping Road Runners; not so great for social media either.

Not so great for stopping Road Runners; not so great for social media either.

As a company or organization, you have many choices for seeking help with your social media marketing. A quick Google search will reveal many online companies who will provide you with an ongoing stream of posts for your social media outlets. Need Facebook posts or Tweets? They will send them to you, specialized for your trade.

Here’s the thing, though: That kind of “canned” content doesn’t actually work on social media. If you look back at my last blog, detailing ten kinds of posts you can create for your social media marketing, not one of them was “fill your pages with generic content about your industry.”

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Privacy is a Myth

I.

Last week, Apple generously uploaded the new U2 album Songs of Innocence for free to all its iTunes user accounts. Isn’t that nice? Not everyone thought so. They claimed it was presumptuous and invasive for iTunes to access their user accounts and upload music they didn’t want without their permission. Maybe it was. Nonetheless, it’s hardly the first time iTunes has done so. When you sign up for iTunes, it comes preloaded with music.

On the other hand, loads of people thought it was awesome. Yay! Free U2!

On the third hand, many people thought it was an absolute non-issue. Who cares?

One thing is certain – it drew a great deal of attention to the new U2 album, which was certainly not guaranteed otherwise. It was a good media stunt.

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Managing Social Media Chaos

The following piece was originally published in our “What’s Up In Social Media with D.” column at ValpoLife.com.

A Little Bit of Chaos

Q: I recently took a position where I was put in charge of managing my company’s social media accounts. But each department is responsible for making its own posts, and everyone posts whatever they want, whenever they want. It’s been that way since before I took the position. So our social media is kind of a mess. Our Facebook updates are set to automatically post to Twitter, but I don’t know if that’s a good thing. At some point, someone claimed our Google+ page, but I don’t know who, I don’t have the password, and I can’t make any posts. Do you have any advice about how to fix accounts that are already a mess?

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