Social media marketing sounds easy, but it’s not. Everyone knows it’s necessary, which is why everyone from international corporations to the corner barber shop has social media accounts. But not everyone is sure WHY it’s necessary. What exactly is a Facebook page supposed to be doing for your business? What good will come of keeping a Twitter account?
Your social media marketing should absolutely be helping you generate business. There are ways to track this. If your social media marketing isn’t generating business for you, it’s time to take a hard look at your strategy and perhaps call in experts.