Are You Listening?

I, and many other social media experts, have often spoken of the need to use social media to listen as much as we use it to talk. You can post several times a day, but if you’re not listening to your customers’ posts and replies, you’re only doing half the work of a social media…

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Consider Video

Video is hot. All the major social media platforms support it now, with either their own video functions or compatibility with other applications. I’m not just talking about YouTube, although that platform remains the most powerful video posting platform. There are loads of other options for creating and posting compelling video now, and they aren’t…

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Respond Faster

Note: This blog was originally published in our regular “What’s Up In Social Media with D.” column on ValpoLife.com. We made one correction. Respond Faster If you manage your business or organization’s Facebook Page, and you get regular direct messages, you may have noticed the new Response Rate icon at the top left of your…

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The Downside of Facebooking Too Often

Unless you’re a news source (like a newspaper or radio station), or a big-name, internet-known brand, you probably shouldn’t be posting to Facebook more than once a day. Often, I see companies or organizations doing social media “dumps.” They’ll go a few days without posting anything on Facebook, and then BAM! They post five things…

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Facebook Ratings

Ratings and Reviews on Facebook Many businesses have questions about the Ratings feature on Facebook. The two biggies are 1. How do I get Ratings on my Page (or How do I turn them off?) and 2. How do I respond to Ratings (and can I delete a bad review?)

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Why Canned Social Media Posts Don’t Work

Why Canned Social Media Posts Don’t Work As a company or organization, you have many choices for seeking help with your social media marketing. A quick Google search will reveal many online companies who will provide you with an ongoing stream of posts for your social media outlets. Need Facebook posts or Tweets? They will…

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Social Media and Job Searching

Social Media and Job Searching Today’s a big day. It is the day that I, Brianna Reeves, write my first blog for D. Cohn Communications. When brainstorming ideas for a topic, a myriad of thoughts came to mind: ninjas, kittens, llamas, ninja kittens chasing llamas. Unfortunately, none of these topics have much to do with…

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Sharing is Caring

Sharing is Caring I’ve written many times that people get far too caught up in how many followers their social media accounts have. Page Likes and Followers are all well and good, but at the end of the day they only do so much to influence how far your message travels on social media. Let…

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12 Days of Digital Marketing Day 7

Technically, we have entered the actual 12 Days of Christmas and I have until January 6th to pop out the next six 12 Days blogs. But let’s be honest, once Christmas Day has passed, all the pomp and circumstance of the season is pretty much over. So maybe the metaphor is tired now. Too bad.…

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