What Does A Successful Social Media Campaign Look Like?
Let’s start with what it’s not. It’s Not More Likes.
Believe it or not, getting new followers on social media is relatively easy. On Facebook, you simply pay a small amount to promote your page and bingo! New Likes. On other platforms, you work your networking, you promote yourself, you put out new posts, you follow others and interact with them, and, boom, the followers come pretty fluidly. People like to believe that a social media account with lots of followers or Likes must be successful, but that’s not necessarily the case. Just because a personal trainer has 8,000 social media followers does not mean she’s reaching 8,000 people with her posts.
What it is. More Engagement.