Posts Taged digital

12 Days of Digital Marketing Day 2

The Twelve Days of Digital Marketing: Day Two

Over the next few weeks, we’re looking at 12 digital marketing tools other than Facebook. We’ve got this 12 Days of Christmas theme going, because it seemed like an amusing way to tackle what is frankly, kind of a dry subject. I mean, how do you make Instagram sexy?

With a big juicy pink heart.

So, on the Second Day of Digital Marketing, D. Cohn said to me, Two Turtle Doves (which make amazing Instagram pics.)

TurtledovesIf you’ve never used Instagram, it’s a photo/video app for your smartphone that comes with built in editing tools and filters. This lets you easily turn photos and 15 second videos into works of photographic genius. Your pics of the pet turtle doves you got for Christmas have never looked sweeter.

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Digital Marketing Plan Infographic

Digital Marketing Plan Infographic

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Managing Social Media Chaos

The following piece was originally published in our “What’s Up In Social Media with D.” column at ValpoLife.com.

A Little Bit of Chaos

Q: I recently took a position where I was put in charge of managing my company’s social media accounts. But each department is responsible for making its own posts, and everyone posts whatever they want, whenever they want. It’s been that way since before I took the position. So our social media is kind of a mess. Our Facebook updates are set to automatically post to Twitter, but I don’t know if that’s a good thing. At some point, someone claimed our Google+ page, but I don’t know who, I don’t have the password, and I can’t make any posts. Do you have any advice about how to fix accounts that are already a mess?

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Jargon, Buzzwords, and Slang

33 Social Media Buzzwords You Should Know

There are literally thousands of terms, phrases and buzzwords related to the digital marketing and social media industries. With new platforms coming out every day, bringing even more jargon with them, we decided to look into our crystal ball. Do you know what we saw in the future? We saw oceans of eyes glazing over… eyes of business owners… eyes of consumers… eyes of those inflicted with internet addiction… eyes belonging to people who have just discovered the “poke” button on Facebook. Many, many, many eyes.

Naturally, we had to do something… and this is it.

This post contains the definitions for 33 pieces of the jargon that will render your eyes – and your brand’s capacity to effectively reach your leads and customers online – permanently useless should they go on undefined and misunderstood.

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