Posts Taged digital-marketing

Our 2018 Content Marketing Resolutions

2018 Content Marketing Resolutions

Last year, I purposely ducked the annual “Social Media Predictions” article, because frankly, they all say more or less the same thing. (Video. AI. Storytelling. Micro-Influencers. Customization. Blah blah blah.) Where’s the fun in that? Instead I shared some resolutions that businesses and organizations should consider for improving their digital marketing efforts in 2017.

This year, I’m going to take a look in the mirror and share my personal goals. Maybe my resolutions will resonate with you. Maybe it will be comforting to know that a digital marketing company struggles with the same things you do. Maybe you’re outpacing us – if so, rock on!

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Communicate Your Story With Digital Marketing

Once Upon A Time: Communicate Your Story With Digital Marketing

A story, by definition, has a beginning, middle, and end. It has characters – protagonists, antagonists, and supporting characters. It has a setting or multiple settings. A story has drama, action, dialogue. It has themes. Most importantly, a story provokes emotion. That’s the English teacher definition of a story. I should know. I’ve taught it many, many times.

There’s a different kind of story, though, one you hear bandied about in marketing circles. It sounds like this: Want to create great digital content? Tell your story.

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Is Your Content Coming Up Short?

Is Your Content Coming Up Short

If you haven’t heard the term “content marketing” before right now, you may be living under a rock. Kidding. Not really kidding. Organizations of all sizes are exploring content marketing and determining how they can incorporate strategic content into their overall plans. Let’s back up a step. What is content marketing?

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You Also Need Magic

You also need magic

In my five years in digital media, I’ve seen many dismal websites, ineptly created social media accounts, and embarrassingly bad posts – even from marketing firms who ought to know better. Our job at D. Cohn Communications, obviously, is to try and help businesses fix these problems. The sticky point is that many businesses don’t realize just how disappointing their digital media is and don’t even realize they need help. “Disappointing to whom?” you may ask. Disappointing to their customers and potential customers – the only people who matter. Those people are looking for magic, and we’re giving them boring.

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Five Ways You’re Sabotaging Your Social Marketing

Sabotaging Your Social Marketing

Search for advice about running a social marketing campaign, and you’ll find countless blogs, articles, videos, and white papers offering wisdom. The enormous body of work that’s been created about the topic can lead new marketers and business owners feeling overwhelmed and unsure where to start. Nonetheless, they jump in and try to do their best. Here are 5 mistakes we often see novice marketers making which can sabotage their social marketing efforts.

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Handling Online Complaints

One of the biggest advantages of social media marketing is the ability to conduct a conversation with your audience. You can reach out to your customers 24 hours a day, 365 days year, and they can do the same. That being said, your company is now also open to receiving complaints at all hours of the day (and night). While some may look at this as a drawback to social media marketing, we see it as a unique way for your business provide excellent customer service and engage with your audience in a way that is impossible with more traditional forms of marketing. How you handle this negative feedback, however, is crucial to your success and must be handled with care. To learn how to make the most out of a bad situation, keep reading.

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Managing Change

Managing Change with Social Media

Change is bound to happen in your organization. Whether it’s small changes, like a new employee or a new menu item, or big changes, such as a total restructuring of your business, change is an inevitable and unavoidable aspect of business (and life, for that matter). Tons of books have been written and research has been done by organizational psychologists and business experts on the the topic of change management. (See John Kotter’s book, Leading Change, for my personal favorite.) What you might not find in most of the literature, however, is how to manage your social media accounts during these changes. No need to read a whole book or find as many peer reviewed articles as you can on the subject. We’re here to give you a quick guide on getting the most out of your social media while undergoing organizational changes.

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Help, My Social Media Marketing Isn’t Working

Shelp beatles album coverocial media marketing sounds easy, but it’s not. Everyone knows it’s necessary, which is why everyone from international corporations to the corner barber shop has social media accounts. But not everyone is sure WHY it’s necessary. What exactly is a Facebook page supposed to be doing for your business? What good will come of keeping a Twitter account?

Your social media marketing should absolutely be helping you generate business. There are ways to track this. If your social media marketing isn’t generating business for you, it’s time to take a hard look at your strategy and perhaps call in experts.

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Why Talent Matters in Social Marketing

Why Talent Matters In Social Marketing

sun-451441_640I have this saying – I may have even written this here before – “You wouldn’t hire your sixteen-year-old son to design your billboard, so why would you trust him with your social marketing?” I am assuming, of course, that your sixteen-year-old son is not a talented graphic designer, which is completely possible. Still, the point is that you wouldn’t trust your average teenager with branding your business, so it doesn’t make sense to trust them with branding your business over and over again, on a daily basis, on the internet.

The same point holds true when hiring a digital marketing company. You wouldn’t hire a second-rate design company who produces shoddy work to create your billboard, so why would you hire a second-rate firm to create your social media content, again and again, on a daily basis, on the internet?

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12 Days of Digital Marketing Day 9

valentines-day-wallpaper

Already?

Who’s ready for more Christmas? Yeah. Neither are we. We’ve only just gotten around to accepting the inevitable approach of Valentine’s Day. But those 12 Days of Christmas blogs are waiting to be finished up. Luckily, they were only tangentially connected to the song in the first place. Our original idea, to profile 12 ways businesses can use platforms other than Facebook for their digital marketing, is still relevant.

So here’s number 9: Blogging

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