Posts Taged darlene-mccarty-cohn

Wendy’s Social Media Snark

Should You Mimic Wendy’s Social Media Snark?Wendys Tweet

Wendy’s fast-food chain has been the darling of the Twitter world this week. After a particularly salty reply (see what I did there?) to a troller, citizens of the Twittersphere have been begging Wendy’s to roast them, write their bios, throw memes at them, and respond to random questions — which Wendy’s is actually doing with humor and sass while still keeping up with its customer service and marketing duties.

We’ve written recently about how important it is to inject personality into your social media marketing. People want to know there are actual human beings behind the posts they see, and respond better to fresh, custom-created content. Dry marketing content is just boring, so the more you can let your personality shine through, the better.

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The Power of Personality in Social Media Marketing

The Power of Personality in Social Media Marketing

Every business and organization has an individual personality. This doesn’t mean a specific person’s nature, but the common voice and tone of your business as a whole. When you craft your brand, you also create the tone of how your business will present itself. This personality should be communicated in all your marketing – from your logo to your brochures to your social media posts. Are you a no-nonsense business, do you have a sense of playfulness, are you artistic, hip, down-to-earth, sophisticated, authoritative, community-focused, progressive, professional? Of course you may be many of these things in your own unique combination. If you don’t feel your business has its own vibe, tone, or voice, that’s an area you’ll want to address. It’s a crucial part of your branding and helps set you apart from the competition.

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5 2017 Social Media Marketing Resolutions

5 Social Media Marketing Resolutions for 20172017 social media marketing

Bucking the already tired trend, I’m going to skip the usual 2017 Social Media Marketing Predictions article and focus a little more closely on this week: 5 Social Media Marketing Resolutions to Make for 2017. Just like cutting down on sugar and working out more often, these are things we know we should be doing, but maybe haven’t gotten around to yet. No time like the present to start the New Year off right.

  1. Create a Social Media Use Policy for your company or organization.
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Help, My Social Media Marketing Isn’t Working

Shelp beatles album coverocial media marketing sounds easy, but it’s not. Everyone knows it’s necessary, which is why everyone from international corporations to the corner barber shop has social media accounts. But not everyone is sure WHY it’s necessary. What exactly is a Facebook page supposed to be doing for your business? What good will come of keeping a Twitter account?

Your social media marketing should absolutely be helping you generate business. There are ways to track this. If your social media marketing isn’t generating business for you, it’s time to take a hard look at your strategy and perhaps call in experts.

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Facebook Ratings

Ratings and Reviews on Facebook

Many businesses have questions about the Ratings feature on Facebook. The two biggies are 1. How do I get Ratings on my Page (or How do I turn them off?) and 2. How do I respond to Ratings (and can I delete a bad review?)facebook-rating-system

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Who Handles Your Social Media Crisis

The Dreaded Social Media Crisis

This piece was originally posted on ValpoLife.com, but I think it’s important enough to merit reposting here. name_logo300

It doesn’t take much to start a social media firestorm: one of your employees says something out of line to a customer, and that customer posts it to Facebook or Twitter, or both. One shoddy product. One lost order. One exhausted manager vs. one angry client. One cruel Tweet by an angry ex-employee. Let’s face it, a bad P.R. moment taken to social media can put you out of business, or worse, bring on lawsuits.

As I’ve written before, when things go viral, it’s generally because of something unpleasant, not because of kittens. Social media is a fantastic way to market your business, but let’s face it, if things get ugly, it can be your undoing. You won’t just get negative comments from your angry customers, but from their friends, their cousins across the country, and once that momentum starts, you’ll get angry responses from anyone else who has ever even heard of you. On social media, there are no rules about being civilized, and I have seen perfectly nice people say frankly monstrous things.

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Why Canned Social Media Posts Don’t Work

Why Canned Social Media Posts Don’t Work

Not so great for stopping Road Runners; not so great for social media either.

Not so great for stopping Road Runners; not so great for social media either.

As a company or organization, you have many choices for seeking help with your social media marketing. A quick Google search will reveal many online companies who will provide you with an ongoing stream of posts for your social media outlets. Need Facebook posts or Tweets? They will send them to you, specialized for your trade.

Here’s the thing, though: That kind of “canned” content doesn’t actually work on social media. If you look back at my last blog, detailing ten kinds of posts you can create for your social media marketing, not one of them was “fill your pages with generic content about your industry.”

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March 2015 D Cohn Communications Newsletter

Spring Seminars

So much Social Media to talk about!

Our latest newsletter is out, including the details about our upcoming Spring Seminars — Using Social Media for the Hiring Process and Intro to Facebook Marketing. Take a look here.

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Ten Post Ideas

Ten Post Ideas to Punch Up Your Social Media Marketing

We thought it would be nice to follow up our recent ValpoLife.com column, Ten Reasons Your Social Media Marketing Isn’t Working, with some ways to improve your Social Media Marketing. Need some post ideas? Here you go.

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