Posts Taged d-cohn-communications

The Summer of Social

The Summer of Social

With the official beginning of summer for many local school children, most people’s minds are focused on fun in the sun, vacations, and relaxation. For social media managers, however, there’s always work to be done. Yes, you may find us enjoying an outdoor cafe or a day at the beach, but we’ll probably be checking our phones constantly, because social media never sleeps. In the spirit of refusing to slow down just because it’s summer break, the weather is beautiful, and we’d rather be sipping cocktails on the porch swing, we have some tips for keeping your social media marketing game strong all summer long. Let us spell it out for you…

Read More

Handling Online Complaints

One of the biggest advantages of social media marketing is the ability to conduct a conversation with your audience. You can reach out to your customers 24 hours a day, 365 days year, and they can do the same. That being said, your company is now also open to receiving complaints at all hours of the day (and night). While some may look at this as a drawback to social media marketing, we see it as a unique way for your business provide excellent customer service and engage with your audience in a way that is impossible with more traditional forms of marketing. How you handle this negative feedback, however, is crucial to your success and must be handled with care. To learn how to make the most out of a bad situation, keep reading.

Read More

Managing Change

Managing Change with Social Media

Change is bound to happen in your organization. Whether it’s small changes, like a new employee or a new menu item, or big changes, such as a total restructuring of your business, change is an inevitable and unavoidable aspect of business (and life, for that matter). Tons of books have been written and research has been done by organizational psychologists and business experts on the the topic of change management. (See John Kotter’s book, Leading Change, for my personal favorite.) What you might not find in most of the literature, however, is how to manage your social media accounts during these changes. No need to read a whole book or find as many peer reviewed articles as you can on the subject. We’re here to give you a quick guide on getting the most out of your social media while undergoing organizational changes.

Read More

Consider Video

Video is hot. All the major social media platforms support it now, with either their own video functions or compatibility with other applications. I’m not just talking about YouTube, although that platform remains the most powerful video posting platform. There are loads of other options for creating and posting compelling video now, and they aren’t as difficult to learn or use as you’d think. Vine and Instagram are the natural runners up for video content, but applications like Meerkat, Periscope, and Snapchat make video feeds fun, and even Facebook is getting in on the action now.

Read More

Why Talent Matters in Social Marketing

Why Talent Matters In Social Marketing

sun-451441_640I have this saying – I may have even written this here before – “You wouldn’t hire your sixteen-year-old son to design your billboard, so why would you trust him with your social marketing?” I am assuming, of course, that your sixteen-year-old son is not a talented graphic designer, which is completely possible. Still, the point is that you wouldn’t trust your average teenager with branding your business, so it doesn’t make sense to trust them with branding your business over and over again, on a daily basis, on the internet.

The same point holds true when hiring a digital marketing company. You wouldn’t hire a second-rate design company who produces shoddy work to create your billboard, so why would you hire a second-rate firm to create your social media content, again and again, on a daily basis, on the internet?

Read More

Facebook Ratings

Ratings and Reviews on Facebook

Many businesses have questions about the Ratings feature on Facebook. The two biggies are 1. How do I get Ratings on my Page (or How do I turn them off?) and 2. How do I respond to Ratings (and can I delete a bad review?)facebook-rating-system

Read More

Who Handles Your Social Media Crisis

The Dreaded Social Media Crisis

This piece was originally posted on ValpoLife.com, but I think it’s important enough to merit reposting here. name_logo300

It doesn’t take much to start a social media firestorm: one of your employees says something out of line to a customer, and that customer posts it to Facebook or Twitter, or both. One shoddy product. One lost order. One exhausted manager vs. one angry client. One cruel Tweet by an angry ex-employee. Let’s face it, a bad P.R. moment taken to social media can put you out of business, or worse, bring on lawsuits.

As I’ve written before, when things go viral, it’s generally because of something unpleasant, not because of kittens. Social media is a fantastic way to market your business, but let’s face it, if things get ugly, it can be your undoing. You won’t just get negative comments from your angry customers, but from their friends, their cousins across the country, and once that momentum starts, you’ll get angry responses from anyone else who has ever even heard of you. On social media, there are no rules about being civilized, and I have seen perfectly nice people say frankly monstrous things.

Read More

Why Canned Social Media Posts Don’t Work

Why Canned Social Media Posts Don’t Work

Not so great for stopping Road Runners; not so great for social media either.

Not so great for stopping Road Runners; not so great for social media either.

As a company or organization, you have many choices for seeking help with your social media marketing. A quick Google search will reveal many online companies who will provide you with an ongoing stream of posts for your social media outlets. Need Facebook posts or Tweets? They will send them to you, specialized for your trade.

Here’s the thing, though: That kind of “canned” content doesn’t actually work on social media. If you look back at my last blog, detailing ten kinds of posts you can create for your social media marketing, not one of them was “fill your pages with generic content about your industry.”

Read More

12 Days of Digital Marketing Day 9

valentines-day-wallpaper

Already?

Who’s ready for more Christmas? Yeah. Neither are we. We’ve only just gotten around to accepting the inevitable approach of Valentine’s Day. But those 12 Days of Christmas blogs are waiting to be finished up. Luckily, they were only tangentially connected to the song in the first place. Our original idea, to profile 12 ways businesses can use platforms other than Facebook for their digital marketing, is still relevant.

So here’s number 9: Blogging

Read More

Contest Winner!

DCC Gift BasketWe had over 50 Delightful entries for our What’s Your D.? contest! We drew a name at random, and the winner of our basket is Melissa Marshall of La Roc Salon! Congratulations, Melissa! We’d also like to throw out special mention to what we believe is the most creative entry — Caitlin Vanlaningham’s ‘Das ding an sich.’ We’re going to give Caitlin a little something too, for pure awesomeness. Thank you to everyone for playing our little game with us. Thank you also to some of our current and former clients and friends for helping us create an awesome gift basket: Sticky Fingers Candy Co., Blackbird Cafe, Regional Federal Credit Union, Ideas In Motion Media, and Beyond Gym Walls.

(And in case you didn’t know, D. stands for ‘Darlene.’)

Read More