Why Canned Social Media Posts Don’t Work
As a company or organization, you have many choices for seeking help with your social media marketing. A quick Google search will reveal many online companies who will provide you with an ongoing stream of posts for your social media outlets. Need Facebook posts or Tweets? They will send them to you, specialized for your trade.
Here’s the thing, though: That kind of “canned” content doesn’t actually work on social media. If you look back at my last blog, detailing ten kinds of posts you can create for your social media marketing, not one of them was “fill your pages with generic content about your industry.”