Posts Taged business

The Summer of Social

The Summer of Social

With the official beginning of summer for many local school children, most people’s minds are focused on fun in the sun, vacations, and relaxation. For social media managers, however, there’s always work to be done. Yes, you may find us enjoying an outdoor cafe or a day at the beach, but we’ll probably be checking our phones constantly, because social media never sleeps. In the spirit of refusing to slow down just because it’s summer break, the weather is beautiful, and we’d rather be sipping cocktails on the porch swing, we have some tips for keeping your social media marketing game strong all summer long. Let us spell it out for you…

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Handling Online Complaints

One of the biggest advantages of social media marketing is the ability to conduct a conversation with your audience. You can reach out to your customers 24 hours a day, 365 days year, and they can do the same. That being said, your company is now also open to receiving complaints at all hours of the day (and night). While some may look at this as a drawback to social media marketing, we see it as a unique way for your business provide excellent customer service and engage with your audience in a way that is impossible with more traditional forms of marketing. How you handle this negative feedback, however, is crucial to your success and must be handled with care. To learn how to make the most out of a bad situation, keep reading.

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Better Social Media in One Week

 

“I just don’t have time to do social media.” If we had a dollar for every time we’ve heard this phrase, well, we wouldn’t have to be in business any more. But we are here to help just those types of business people. We do understand that many small businesses can’t afford to hire a social media manager, which is one of the reasons we are passionate about educating anyone who is willing to learn. (That, and both Darlene and I have worked in education in past lives, so it kind of comes naturally.) While good social media marketing will absolutely take time and effort, I’m here to let you know that you can make a real difference in your marketing efforts with just 20 minutes a day. With my plan, your social media marketing will be much improved in just one work week. Don’t believe me? Keep reading.

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Too Many Cooks: Multiple Social Media Managers

Too Many Cooks: When You Have Multiple Social Media Managerstoo many cooks

In a number of workplaces, the job of updating social media accounts falls to multiple people. The thought is that the more people who have access to the accounts, the more regularly they’ll be updated and the job won’t be solely delegated to one person.

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The Value of Apps

Do I Need An App?

We don’t get a whole lot of calls for app development, and we don’t offer it ourselves, but we do occasionally have clients who ask us to recommend an app development company for them. There’s not a lot of agencies I like for app development, but I have a few I recommend. What I recommend most, though, is that businesses truly think through why they want an app.

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Negative Social Feedback is a Tool

Negative Social Feedback is a ToolCustomerService

I’ve heard many organizations say they’re afraid of establishing a social media presence. Knowing that social media provides venues for people to speak their mind publicly, they imagine the worst: a flood of negative feedback and angry complaints.

Let me start by saying that while that’s true, I monitor a lot of social media accounts, and negative feedback is relatively rare. It does happen, but it’s not something that should be feared. It’s something that should be managed. When you establish a social media presence, you aren’t only opening yourself up for angry criticism, you’re also – more importantly – opening yourself up for positive interactions. Easily, 95% of what I read each week is pleasant. Often that number is 100%.

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Facebook Ratings

Ratings and Reviews on Facebook

Many businesses have questions about the Ratings feature on Facebook. The two biggies are 1. How do I get Ratings on my Page (or How do I turn them off?) and 2. How do I respond to Ratings (and can I delete a bad review?)facebook-rating-system

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Why Canned Social Media Posts Don’t Work

Why Canned Social Media Posts Don’t Work

Not so great for stopping Road Runners; not so great for social media either.

Not so great for stopping Road Runners; not so great for social media either.

As a company or organization, you have many choices for seeking help with your social media marketing. A quick Google search will reveal many online companies who will provide you with an ongoing stream of posts for your social media outlets. Need Facebook posts or Tweets? They will send them to you, specialized for your trade.

Here’s the thing, though: That kind of “canned” content doesn’t actually work on social media. If you look back at my last blog, detailing ten kinds of posts you can create for your social media marketing, not one of them was “fill your pages with generic content about your industry.”

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12 Days of Digital Marketing Day 9

valentines-day-wallpaper

Already?

Who’s ready for more Christmas? Yeah. Neither are we. We’ve only just gotten around to accepting the inevitable approach of Valentine’s Day. But those 12 Days of Christmas blogs are waiting to be finished up. Luckily, they were only tangentially connected to the song in the first place. Our original idea, to profile 12 ways businesses can use platforms other than Facebook for their digital marketing, is still relevant.

So here’s number 9: Blogging

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12 Days of Digital Marketing: Pinterest

12 Days of Digital Marketing: Day 8, Pinterest

Well, we’re way beyond the 12 Days of Christmas, and I don’t know about you, but I’m fine with that. I haven’t given up on my basic blog concept here, though, so stick with me. I am outlining 12 different digital marketing options that are not Facebook. It’s a noble cause, and I’m up to the challenge. Onto Day 8: Pinterest.

Pinterest_Logo_RedA fun fact about Pinterest: It has a uniquely specific demographic. According to the blog Digital Marketing Ramblings, over 70 Million people use Pinterest. And as this infographic from alight shows, Pinners are largely adult women – 80% of Pinners are female, and over 50% of those women are between 25-44 years of age. That is a powerful spending market.

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