Posts Taged branding

The Summer of Social

The Summer of Social

With the official beginning of summer for many local school children, most people’s minds are focused on fun in the sun, vacations, and relaxation. For social media managers, however, there’s always work to be done. Yes, you may find us enjoying an outdoor cafe or a day at the beach, but we’ll probably be checking our phones constantly, because social media never sleeps. In the spirit of refusing to slow down just because it’s summer break, the weather is beautiful, and we’d rather be sipping cocktails on the porch swing, we have some tips for keeping your social media marketing game strong all summer long. Let us spell it out for you…

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Managing Change

Managing Change with Social Media

Change is bound to happen in your organization. Whether it’s small changes, like a new employee or a new menu item, or big changes, such as a total restructuring of your business, change is an inevitable and unavoidable aspect of business (and life, for that matter). Tons of books have been written and research has been done by organizational psychologists and business experts on the the topic of change management. (See John Kotter’s book, Leading Change, for my personal favorite.) What you might not find in most of the literature, however, is how to manage your social media accounts during these changes. No need to read a whole book or find as many peer reviewed articles as you can on the subject. We’re here to give you a quick guide on getting the most out of your social media while undergoing organizational changes.

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The Power of Personality in Social Media Marketing

The Power of Personality in Social Media Marketing

Every business and organization has an individual personality. This doesn’t mean a specific person’s nature, but the common voice and tone of your business as a whole. When you craft your brand, you also create the tone of how your business will present itself. This personality should be communicated in all your marketing – from your logo to your brochures to your social media posts. Are you a no-nonsense business, do you have a sense of playfulness, are you artistic, hip, down-to-earth, sophisticated, authoritative, community-focused, progressive, professional? Of course you may be many of these things in your own unique combination. If you don’t feel your business has its own vibe, tone, or voice, that’s an area you’ll want to address. It’s a crucial part of your branding and helps set you apart from the competition.

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Successful Social Media Campaigns

What Does A Successful Social Media Campaign Look Like?

Let’s start with what it’s not. It’s Not More Likes.

Believe it or not, getting new followers on social media is relatively easy. On Facebook, you simply pay a small amount to promote your page and bingo! New Likes. On other platforms, you work your networking, you promote yourself, you put out new posts, you follow others and interact with them, and, boom, the followers come pretty fluidly. People like to believe that a social media account with lots of followers or Likes must be successful, but that’s not necessarily the case. Just because a personal trainer has 8,000 social media followers does not mean she’s reaching 8,000 people with her posts.

What it is. More Engagement.success_kid

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Trust Me: Four Practices for Brands to Be Authentic in a Big Way

 

Trust Me: Four Practices for Brands to Be Authentic in a Big Way

Young business woman sitting on steps

One of the trendy marketing phrases of our day is, “Be Authentic.” On the surface, this sounds like a flippant call to action, asking brands to simply be themselves. However, brands are not human beings. Yes, they are created by human beings, but while a brand’s identity is as complex as a human’s personality, it is quite different in many ways.

So what is “authenticity” with regards to a brand? According to Dr. Mike Schallehn, a professor at the Cologne Business School, who was quoted in his March 2013 SlideShare presentation, it is “the degree to which brand identity is causally linked to brand behavior.” In layman’s terms, it’s walking the talk.

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