Posts Taged blogging

How to Improve Your SEO

SEO Search Engine Optimization Website

I recently came across the following question on an online discussion forum, and it’s one I’ve heard many times. How can I improve my SEO by myself? Tricky question, but you can. (I haven’t included the asker’s name or business in the interest of privacy.)

Q: “Does Anyone Have Any Cost-Effective Strategies That Would Help Me Get the Word Out for My Website?

I am looking to increase SEO for my new website? Does anyone have any cost-effective strategies that would help me get the word out for my site? I am currently using running an AdWords campaign, and joining sites like this and other forums as fast as I can. However, I am tempted to spend money on tools that could mainstream that process for me like yext.com. I have just read mixed reviews of all of those sites, and don’t want to waste money. I have seen my site has high as page 2 of google for specific searches, but for the highest key words, I am past page 15. All suggestions welcome. Thank you in advance.”

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Handling Online Complaints

One of the biggest advantages of social media marketing is the ability to conduct a conversation with your audience. You can reach out to your customers 24 hours a day, 365 days year, and they can do the same. That being said, your company is now also open to receiving complaints at all hours of the day (and night). While some may look at this as a drawback to social media marketing, we see it as a unique way for your business provide excellent customer service and engage with your audience in a way that is impossible with more traditional forms of marketing. How you handle this negative feedback, however, is crucial to your success and must be handled with care. To learn how to make the most out of a bad situation, keep reading.

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12 Days of Digital Marketing Day 9

valentines-day-wallpaper

Already?

Who’s ready for more Christmas? Yeah. Neither are we. We’ve only just gotten around to accepting the inevitable approach of Valentine’s Day. But those 12 Days of Christmas blogs are waiting to be finished up. Luckily, they were only tangentially connected to the song in the first place. Our original idea, to profile 12 ways businesses can use platforms other than Facebook for their digital marketing, is still relevant.

So here’s number 9: Blogging

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Darlene McCarty Cohn is Not a Guru

guru nanak

Not Darlene McCarty Cohn

Let’s get one thing straight right out of the gate: I am not a Social Media Guru. I’m not a rock star either, but I’d be okay with the fast cars. I’m definitely not a swami. I am simply Darlene McCarty Cohn: writer, marketer, and educator. I’m good with that. “Guru” is a little too high-maintenance for me.

There’s nothing any more mysterious about digital marketing than about any other kind of marketing. But those of us in the field like to talk about “branding,” and if you’re in a shiny new industry where you get to make up your own title, well, why not brand yourself a guru? Beats “Chatter Monkey.”

Personally, I’d rather skip the pretentious title and just get to work. So here’s mine: D. Cohn Communications does social marketing management. In other words, I’m an organized, flexible writer who is good with computers. That’s a bit much to fit on a business card, though.

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