A story, by definition, has a beginning, middle, and end. It has characters – protagonists, antagonists, and supporting characters. It has a setting or multiple settings. A story has drama, action, dialogue. It has themes. Most importantly, a story provokes emotion. That’s the English teacher definition of a story. I should know. I’ve taught it many, many times.
There’s a different kind of story, though, one you hear bandied about in marketing circles. It sounds like this: Want to create great digital content? Tell your story.