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Communicate Your Story With Digital Marketing

Once Upon A Time: Communicate Your Story With Digital Marketing

A story, by definition, has a beginning, middle, and end. It has characters – protagonists, antagonists, and supporting characters. It has a setting or multiple settings. A story has drama, action, dialogue. It has themes. Most importantly, a story provokes emotion. That’s the English teacher definition of a story. I should know. I’ve taught it many, many times.

There’s a different kind of story, though, one you hear bandied about in marketing circles. It sounds like this: Want to create great digital content? Tell your story.

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10 Ideas to Punch Up Your Posts

10 Ideas to Punch Up Your Posts

A couple of years ago, we published the following tips for creating posts for your social media accounts. We think it deserves to be revisited, and expanded a bit beyond social to include content marketing as a whole. We know many of you still struggle with what kind of content to create. So think of these as ideas for your social media accounts, blogs, videos, podcasts, etc.

One key concept that we’d like to stress is that you should always, always have your audience in mind when you’re creating content. What would they most like to see, read, hear? Content marketing isn’t straight advertising and shouldn’t be treated as such. Content marketing entertains, educates, fascinates, and engages your followers. Dry posts about your products and services won’t cut it. You’re going to have to be a bit more creative than that.

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Content Marketing for Non-Marketers

Content Marketing for Business

Content Marketing for Non-Marketers

I’ve spoken extensively about role of social media marketing in a strong marketing plan, but I haven’t covered content marketing quite as heavily. That’s a gap that I’m hoping to address today, because content marketing is a very powerful digital marketing tool – one you should definitely have in your toolbox.

What is Content Marketing?

Let’s start with the basics. What is content? Content is a marketing term that includes your social media posts, but so much more. Content includes blogs, newsletters, emails, white papers, articles, infographics, photos, videos, graphics, press releases, and more. This article I’m writing right now is content.

So what is content marketing? Let me share the Content Marketing Institute’s explanation: “Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

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12 Days of Digital Marketing Day 9



Who’s ready for more Christmas? Yeah. Neither are we. We’ve only just gotten around to accepting the inevitable approach of Valentine’s Day. But those 12 Days of Christmas blogs are waiting to be finished up. Luckily, they were only tangentially connected to the song in the first place. Our original idea, to profile 12 ways businesses can use platforms other than Facebook for their digital marketing, is still relevant.

So here’s number 9: Blogging

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Biting the Blogging Bullet

This morning, we offer yet another insightful blog from the  indefatigable Cassandra Boehlke, this time explaining why blogging is good for you. Yes. YOU. Take it away Cassie:

Howdy, folks! It’s a beautiful day in our corner of the digital neighborhood and it got us thinking of you, our friends. We are friends, right? Cool. Friends are honest with each other so we’ve decided that it’s time to tell you something we’ve been noticing. Ready? You know that face you made – or perhaps still make – when you were floundering in a sea of social media and digital marketing stuff that you didn’t understand? You’d been hearing that it was important for your business to “have a presence”online but didn’t know what the heck you were doing and didn’t have time to figure it all out. You just wanted to focus on making your business more awesome. This was that face:

It’s the same face your potential customers make when they are trying to find information Grumpy Manabout you on the web but:

  • They can’t find anything
  • They can only find your social media pages, which they can’t access without logging into an account for said social media site(s) that they may not even have
  • While they were able to find your website, they only found generalized – or worse: outdated – information about your company, such as your mission statement, a summary of your products and services, etc.
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Bueller? Bueller?

dcohn_logoIt may look like we vanished, but no! While our webpage was in transition, we didn’t write many new blog posts — you wouldn’t have been able to see them anyway! We didn’t stop writing about social media and marketing, though. If you have a gander at, you’ll see we write a column called “What’s Up In Social Media with D.?” Any wisdom we’ve been dispensing has been published there. Now that the blog is back, you can expect both! Thank you to Ideas In Motion Media for giving us the opportunity to write such a fun column.

In the meantime, we’ve also added a few professionals to our arsenal of whiz kids. Expect more blogs from Cassie Boehlke and Kristen Sheldon, along with updates about our publications on and around the web.

Thanks for visiting! Drop us an email or a call anytime.

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