Posts Taged 12-days

12 Days of Digital Marketing Day 9



Who’s ready for more Christmas? Yeah. Neither are we. We’ve only just gotten around to accepting the inevitable approach of Valentine’s Day. But those 12 Days of Christmas blogs are waiting to be finished up. Luckily, they were only tangentially connected to the song in the first place. Our original idea, to profile 12 ways businesses can use platforms other than Facebook for their digital marketing, is still relevant.

So here’s number 9: Blogging

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12 Days of Digital Marketing: Pinterest

12 Days of Digital Marketing: Day 8, Pinterest

Well, we’re way beyond the 12 Days of Christmas, and I don’t know about you, but I’m fine with that. I haven’t given up on my basic blog concept here, though, so stick with me. I am outlining 12 different digital marketing options that are not Facebook. It’s a noble cause, and I’m up to the challenge. Onto Day 8: Pinterest.

Pinterest_Logo_RedA fun fact about Pinterest: It has a uniquely specific demographic. According to the blog Digital Marketing Ramblings, over 70 Million people use Pinterest. And as this infographic from alight shows, Pinners are largely adult women – 80% of Pinners are female, and over 50% of those women are between 25-44 years of age. That is a powerful spending market.

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12 Days of Digital Marketing Day 7

xmas tree recyclingTechnically, we have entered the actual 12 Days of Christmas and I have until January 6th to pop out the next six 12 Days blogs. But let’s be honest, once Christmas Day has passed, all the pomp and circumstance of the season is pretty much over. So maybe the metaphor is tired now. Too bad. I’m still committed to bringing you twelve varieties of digital marketing that aren’t Facebook. We’ll just dispense with the theme, and I’ll speed it up a bit.

Oh, whatever.

Oh, whatever.

On the Seventh Day of Christmas, D. Cohn said to me, consider a social network that caters to your specialty.

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12 Days of Digital Marketing Day 6

Christmas_Goose_II-7212 Days of Digital Marketing

Day 6: YouTube

Tired of Facebook? We hear you. But don’t despair, there are many other social marketing platforms you may not have considered. Wondering which are right for you? We’ll describe at least as many options as there are Days of Christmas. Welcome to Day 6, and check out our entire 12 Days blog series. Keep watching as we reveal more leading up to the holidays.

On the Sixth Day of Christmas, things start to get a little surreal. We’re still working the bird theme, but I’m no farmer. I have nowhere to put Six Geese A’Laying. I get that fresh eggs are a mighty nice thing, but unless I build a fancy coop, all that egg-laying happening in my lawn is going to get messy. I’m not even sure zoning laws will allow it, and I’m positive I can’t use all those eggs. There’s only so many omelets a girl can eat. I’d be giving away eggs to everyone I meet. So thanks anyway. Skip the geese and just get me a dozen eggs instead. Pop a bow on the carton. Or better yet, stick with the fine jewelry. (Props for Day 5.)egg

As I strain this metaphor to its breaking point, though, I will say that 6 people landing on your digital content, laying down comments, and sharing it with their friends is a very good gift indeed. And just as six geese may quickly turn out dozens of new baby geese, your 6 original fans will quickly turn into many more if you’ve got interesting content to share. Nothing is more engaging for Internet fans than video.

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12 Days of Digital Marketing Day 5

12 Days of Digital Marketing: Day 5

Five Golden Rings: or LinkedIn Company Pages

Welcome back to the 12 Days of Digital Marketing, in which we rather quirkily pair up 12 alternatives to Facebook marketing with the 12 Days of Christmas. Today’s installment examines the 5 Golden Rings of digital marketing, LinkedIn.

When comedian Eddie Izzard describes the Twelve Days of Christmas song in his standup video Dress to Kill, he maintains that the only phrase anyone remembers from the song is “Five Gold Rings!”Eddie Izzard Five Gold Rings

“12 monkeys mating, 11 donkeys dancing, 10 pygmies farming, 9 socks a-swimming, 5 gold rings…”

He may have a point.

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12 Days of Digital Marketing Day 4

12 Days of Digital Marketing: Day 4

Four Calling Birds, or Four Thousand Twitter Followers

Despite its simplicity, Twitter is one of the least understood platforms for small business digital marketing. 9 times out of 10, when a client tells me they have a Twitter account, it’s completely dead. At some point, they set up the account, tried a Tweet or two, and gave up. Not only is this fallow account hurting rather than helping their online reputation, they’re missing an opportunity to reach possibly thousands of eyes with far better targeting—for free—than you can accomplish on Facebook.Twitter_logo_blue

It shouldn’t need to be said, but let’s make this one point very clear: Twitter is not Facebook. In my experience, many people sign up for Twitter expecting to be able to use it just as they use Facebook, but that’s not how it works. Twitter reaches a completely different target demographic: younger, more tech-savvy, very commercial folks. Its posts work very differently. Engagement works differently. But if you’re willing to take the time to learn it, you’ll find it’s pretty easy to reach far more potential clients than you presently can on Facebook. Twitter is good for business to customer engagement, but it’s super if you use it for business to business outreach.

On the Fourth Day of Digital Marketing, D. Cohn said to me, Twitter isn’t all that scary.

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12 Days of Digital Media Day 3

12 Days of Digital Marketing: Day Three

800px-Faverolles_cock_and_hen_close-upConsider the French Hen of legend, purported to be the lovely Faverolles. It’s showy. Such plumage! It’s often raised as a pet. That said, it’s also apparently an excellent “table bird” and prolific “layer.” Yum.

Now let’s imagine, for a moment, that inspired by the lyrics of our favorite Christmas song, you and two of your friends get a hankering for a French chicken dish, expertly prepared. Where do you three turn to find the best coq au vin in your town?, of course. If you’re using a smartphone (and you probably are,) you’ll check out the Yelp app. There you can find all the French restaurants near you, select a good one based on the reviews left by previous diners, look over the menu, see photographs of the food and restaurant, and call for reservations.

On the third day of Christmas, D. Cohn said to me, claim your Yelp page already.

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12 Days of Digital Marketing Day 2

The Twelve Days of Digital Marketing: Day Two

Over the next few weeks, we’re looking at 12 digital marketing tools other than Facebook. We’ve got this 12 Days of Christmas theme going, because it seemed like an amusing way to tackle what is frankly, kind of a dry subject. I mean, how do you make Instagram sexy?

With a big juicy pink heart.

So, on the Second Day of Digital Marketing, D. Cohn said to me, Two Turtle Doves (which make amazing Instagram pics.)

TurtledovesIf you’ve never used Instagram, it’s a photo/video app for your smartphone that comes with built in editing tools and filters. This lets you easily turn photos and 15 second videos into works of photographic genius. Your pics of the pet turtle doves you got for Christmas have never looked sweeter.

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12 Days of Digital Media, Part I

partridgeThe Twelve Days of Digital Marketing: Day One. 

More frustration has erupted in the wake of Facebook’s latest reveal that it will cut business Pages’ organic reach even further in the interest of encouraging brands to pay for News Feed space. I continue to be perplexed that any business thinks advertising should be free, and I truly wouldn’t suggest anyone drop their Facebook page. It’s a much better idea to either learn how to use it effectively, or pony up the truly minimal fee to boost your page once in a while.

Nonetheless, I’m offering up a digital marketing holiday present – 12 alternatives to Facebook marketing, cleverly—or oddly, depending on your perspective—lined up with the 12 Days of Christmas.

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