Blog

Blackbird Cafe

Blackbird Cafe Mocha

Blackbird Cafe was one of the first clients we worked with after starting D. Cohn Communications. We established a robust social media presence for them, which they now maintain themselves to great success. They now have a thriving social media presence on multiple platforms which serves as their primary marketing tool.

“Social media has been part of blackbird cafe since its inception in 2009. Although we knew it was necessary, we did not really know how it impacted our business. We would look at other cafes’ Facebook pages, browse their followers, and wonder how on earth they got so many people following them. It must be a good thing right?

Maybe not. Followers does not mean busy. Having followers does not translate into dollars. That is until you have a plan, like any part of marketing. We knew what we wanted, who we wanted to reach and how often – Darlene helped us put that into words and actions.

In the two months we have been working with Darlene, we have seen a 200% increase in post views, a 280% increase in page interactions, and 150 new likes. While it is difficult to quantify these increases in actual revenue dollars, we can say that we have seen sales increases of 9% over last year during the same period. Darlene paid for herself in the first week.”

Mary Koselke, Owner

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Digital Media Workshops

I have provided instruction on social media marketing to many groups in several forums. I taught two 6-week digital media workshops through the Purdue University North Central Office of Graduate and Extended Learning (now Purdue University Northwest). I provided one-hour workshops at REGIONAL Federal Credit Union. I have also given shorter instructional talks with the Duneland Chamber of Commerce, Indiana Dunes Tourism Center, and Valparaiso Tri Kappa, among others.

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Porter County Sheriff’s Office

sheriff david reynolds

When I took over the Facebook page for the Porter County Sheriff’s Office Facebook Page, it was inactive and had few followers. I spent a year building their page through regular posts and event photography. I trained their PR staff to use the page effectively themselves, and now they have a robust social media presence.

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Valparaiso Magazine

Valparaiso Magazine Summer 2014

For two years, D. Cohn Communications was the copywriting agency of record for Valparaiso Magazine, published by the Valparaiso Chamber of Commerce. I wrote many feature articles for this publication.

 

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Porter County Parks and Recreation

D. Cohn Communications provided social media consultation and management, as well as logo design for the #FundSunset crowdfunding initiative.

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