Getting Started on Your Business Page

Social media can be a great asset to a business, but it can also be overwhelming when you don’t have much professional experience with it. Sometimes the most difficult part of creating a page is deciding how to organize it and what to post. The most important thing to remember when using social media is…

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LinkedIn for Social Marketing

One of the least understood options for social media marketing is LinkedIn. We know LinkedIn as a place for professionals to showcase their individual talents and experiences, to network with other professionals, and to find jobs. How do those options translate into successful marketing opportunities for businesses? Just as with any marketing campaign, owners should…

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Keep Control of Your Brand on Social Media

There used to be a saying, “When customers are happy, they’ll tell their friends. When they’re unhappy, they’ll tell everybody.” Thanks to social media, those “friends” just happen to be the 500 people on your customer’s Facebook list or Twitter feed. Deliver a great product, and you’ve just earned 500 public pats on the back.…

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No One “Likes” Me: Connect with Your Audience

When you create a Facebook page for your business, remember the most important part of social marketing—the “social” part. A Facebook page is not just an online flyer for upcoming events at your place of business; it is a way for you to connect with potential clients. These are three important ways to connect with…

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Social Media Marketing Basics Presentation

Thank you so much to everyone who came out for the Social Media Basics Seminar, and thank you to Regional Federal Credit Union in Valparaiso for hosting it. Thank you also to Blackbird Cafe for the delicious lunch, and to Jesse Cohn. If you missed the presentation, you’ll find a link to the slide show…

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Free Seminar: The Basics of Social Media Marketing

Darlene McCarty Cohn explains the basics of a successful social media marketing plan in a free lunchtime seminar at REGIONAL Federal Credit Union’s Valparaiso office. She’ll address the most common questions asked by businesses considering a social media marketing campaign for the first time. • Doesn’t social media just mean Facebook and Twitter? • How…

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Christmas !&%@(?

I keep telling people, “It’s not rocket science,” but so far, all I get in return are amused smiles. Successful social marketing can be very simple, but it comes with some preparation. Social marketing is time consuming. It’s resource consuming.  And yes, someone like me comes into the room with a good bit of research, education…

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Facebook Tip of the Week: Graph What?

Facebook began rolling out Graph Search to the masses today, and I think you’ll be happy to know what it does. It’s a pretty cool (and a pretty powerful) smart search tool that helps users find EXACTLY what they’re looking for, but it will be digging a bit deeper into your personal info to give…

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Selling the Unsellable

Three Little Pigs, or, How to Sell The Unsellable With Social Media News is notoriously hard to sell. Many news organizations are still trying to find their footing in the post-newspaper era, and with such enormous competition online, it can be hard to find a way to make their products stand out. But have a…

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