marketing
Christmas !&%@(?
I keep telling people, “It’s not rocket science,” but so far, all I get in return are amused smiles. Successful social marketing can be very simple, but it comes with some preparation. Social marketing is time consuming. It’s resource consuming. And yes, someone like me comes into the room with a good bit of research, education…
Read MoreLiving the Good Life
Today I simply offer my recap of the Second Annual Good LIFE Awards, published on ValpoLife.com: “Living the Good Life.” Enjoy.
Read MoreFacebook Tip of the Week: Graph What?
Facebook began rolling out Graph Search to the masses today, and I think you’ll be happy to know what it does. It’s a pretty cool (and a pretty powerful) smart search tool that helps users find EXACTLY what they’re looking for, but it will be digging a bit deeper into your personal info to give…
Read MoreFacebook Tip of the Week: The ‘Top Stories’ vs. ‘Most Recent’ Kerfuffle Explained
This week’s Facebook Tip of the Week deals with one of the most frequent questions I hear about using Facebook: “Why do I have to keep changing my News Feed to show the Most Recent stories?” I can help with that, and there’s some good news on the way, but first, let me explain that…
Read MoreFacebook Tip of the Week: Blocking Apps
D. Cohn Communications is unveiling a new feature called “Facebook Tip of the Week.” On Mondays, I’ll be posting a quick tip with answers to the questions I get most often about using Facebook. You can find these tips on our Facebook page, under the Notes tab. Today our tip is about how to block…
Read MoreSelling the Unsellable
Three Little Pigs, or, How to Sell The Unsellable With Social Media News is notoriously hard to sell. Many news organizations are still trying to find their footing in the post-newspaper era, and with such enormous competition online, it can be hard to find a way to make their products stand out. But have a…
Read MoreKeep the Hits Coming to your Facebook Page
You may have seen the panicked posts on Facebook, claiming that without paying to Promote them, small businesses’ Page updates will disappear from users’ News Feeds. This isn’t quite true. Facebook has changed the way it selects which posts show up in which users’ feeds, but that doesn’t mean free business posts are gone forever.…
Read MoreDarlene McCarty Cohn is Not a Guru
Let’s get one thing straight right out of the gate: I am not a Social Media Guru. I’m not a rock star either, but I’d be okay with the fast cars. I’m definitely not a swami. I am simply Darlene McCarty Cohn: writer, marketer, and educator. I’m good with that. “Guru” is a little too…
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