business
Jargon, Buzzwords, and Slang
33 Social Media Buzzwords You Should Know There are literally thousands of terms, phrases and buzzwords related to the digital marketing and social media industries. With new platforms coming out every day, bringing even more jargon with them, we decided to look into our crystal ball. Do you know what we saw in the future?…
Read MoreSmart Technology Requires a Responsive Website
Knock knock. Who’s there? Your Business. Your Business who? Your Business who lost yet another lead because its website still doesn’t work properly on mobile devices. You may delay but time will not. — Ben Franklin
Read MoreBueller? Bueller?
It may look like we vanished, but no! While our webpage was in transition, we didn’t write many new blog posts — you wouldn’t have been able to see them anyway! We didn’t stop writing about social media and marketing, though. If you have a gander at ValpoLife.com, you’ll see we write a column called “What’s…
Read MoreLooking for a Little Bookkeeping Backup
D. Cohn Communications is growing growing growing, and we’re looking for an independent contractor to help us with our financial documentation and budget tracking. This position is very flexible, and would be ideal for someone with business financial management experience who could use a little extra cash.
Read MoreGetting Started on Your Business Page
Social media can be a great asset to a business, but it can also be overwhelming when you don’t have much professional experience with it. Sometimes the most difficult part of creating a page is deciding how to organize it and what to post. The most important thing to remember when using social media is…
Read MoreLinkedIn for Social Marketing
One of the least understood options for social media marketing is LinkedIn. We know LinkedIn as a place for professionals to showcase their individual talents and experiences, to network with other professionals, and to find jobs. How do those options translate into successful marketing opportunities for businesses? Just as with any marketing campaign, owners should…
Read MoreKeep Control of Your Brand on Social Media
There used to be a saying, “When customers are happy, they’ll tell their friends. When they’re unhappy, they’ll tell everybody.” Thanks to social media, those “friends” just happen to be the 500 people on your customer’s Facebook list or Twitter feed. Deliver a great product, and you’ve just earned 500 public pats on the back.…
Read MoreNo One “Likes” Me: Connect with Your Audience
When you create a Facebook page for your business, remember the most important part of social marketing—the “social” part. A Facebook page is not just an online flyer for upcoming events at your place of business; it is a way for you to connect with potential clients. These are three important ways to connect with…
Read MoreThe Myth of Viral Marketing
I once had a potential client tell me outright that she wanted to make a video for a social organization she was founding, and that through Facebook, she could make the video go viral. “I have about 500 friends, and they’ll all like it, and it will go viral.” Sadly, that’s not really how it…
Read MoreSocial Media Marketing Basics Presentation
Thank you so much to everyone who came out for the Social Media Basics Seminar, and thank you to Regional Federal Credit Union in Valparaiso for hosting it. Thank you also to Blackbird Cafe for the delicious lunch, and to Jesse Cohn. If you missed the presentation, you’ll find a link to the slide show…
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