business

Communicate Your Story With Digital Marketing

Once Upon A Time: Communicate Your Story With Digital Marketing

A story, by definition, has a beginning, middle, and end. It has characters – protagonists, antagonists, and supporting characters. It has a setting or multiple settings. A story has drama, action, dialogue. It has themes. Most importantly, a story provokes emotion. That’s the English teacher definition of a story. I should know. I’ve taught it many, many times.

There’s a different kind of story, though, one you hear bandied about in marketing circles. It sounds like this: Want to create great digital content? Tell your story.

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Is Your Content Coming Up Short?

Is Your Content Coming Up Short

If you haven’t heard the term “content marketing” before right now, you may be living under a rock. Kidding. Not really kidding. Organizations of all sizes are exploring content marketing and determining how they can incorporate strategic content into their overall plans. Let’s back up a step. What is content marketing?

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You Also Need Magic

You also need magic

In my five years in digital media, I’ve seen many dismal websites, ineptly created social media accounts, and embarrassingly bad posts – even from marketing firms who ought to know better. Our job at D. Cohn Communications, obviously, is to try and help businesses fix these problems. The sticky point is that many businesses don’t realize just how disappointing their digital media is and don’t even realize they need help. “Disappointing to whom?” you may ask. Disappointing to their customers and potential customers – the only people who matter. Those people are looking for magic, and we’re giving them boring.

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Email Marketing: What Not to Do

Email Marketing What Not to Do

In our last post, we covered some basic tips for email marketing. When it comes to developing a successful email marketing strategy, it’s just as important to know what pitfalls to avoid. Knowing best practices is great (and crucial), but it’s also good to keep a running list of things not to do when you’re getting started with your email marketing and marketing automation efforts.

You guessed it…We’re here to help. Check out this list of what not to do when it comes to email marketing. Drumroll, please!

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Email Marketing: Do This

Email Marketing What You Should Be Doing

Email Marketing: What You Should Be Doing

Chances are you come into contact with email marketing on a daily basis, whether you’re a digital marketer firing off email blasts or a consumer receiving your daily email newsletters from Pottery Barn and Petco. Email marketing is everywhere.

While a commonly-used and widely-accepted tactic in today’s digital age, email marketing can be intimidating to professionals tasked with jumpstarting an organization’s marketing automation efforts. Have no fear. We are here with a few helpful, basic tips to keep in mind as you’re navigating through the world of email marketing. Here’s what you should be doing.

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Social Media Contests to Avoid

social media contests to avoid

Social media contests are a great way to grow and engage your following and drive leads for your business. There are fun ways to structure a contest and build excitement for your brand. However, there are pitfalls to avoid when running a contest on your social media accounts.

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Five Ways You’re Sabotaging Your Social Marketing

Sabotaging Your Social Marketing

Search for advice about running a social marketing campaign, and you’ll find countless blogs, articles, videos, and white papers offering wisdom. The enormous body of work that’s been created about the topic can lead new marketers and business owners feeling overwhelmed and unsure where to start. Nonetheless, they jump in and try to do their best. Here are 5 mistakes we often see novice marketers making which can sabotage their social marketing efforts.

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10 Ideas to Punch Up Your Posts

10 Ideas to Punch Up Your Posts

A couple of years ago, we published the following tips for creating posts for your social media accounts. We think it deserves to be revisited, and expanded a bit beyond social to include content marketing as a whole. We know many of you still struggle with what kind of content to create. So think of these as ideas for your social media accounts, blogs, videos, podcasts, etc.

One key concept that we’d like to stress is that you should always, always have your audience in mind when you’re creating content. What would they most like to see, read, hear? Content marketing isn’t straight advertising and shouldn’t be treated as such. Content marketing entertains, educates, fascinates, and engages your followers. Dry posts about your products and services won’t cut it. You’re going to have to be a bit more creative than that.

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How to Improve Your SEO

SEO Search Engine Optimization Website

I recently came across the following question on an online discussion forum, and it’s one I’ve heard many times. How can I improve my SEO by myself? Tricky question, but you can. (I haven’t included the asker’s name or business in the interest of privacy.)

Q: “Does Anyone Have Any Cost-Effective Strategies That Would Help Me Get the Word Out for My Website?

I am looking to increase SEO for my new website? Does anyone have any cost-effective strategies that would help me get the word out for my site? I am currently using running an AdWords campaign, and joining sites like this and other forums as fast as I can. However, I am tempted to spend money on tools that could mainstream that process for me like yext.com. I have just read mixed reviews of all of those sites, and don’t want to waste money. I have seen my site has high as page 2 of google for specific searches, but for the highest key words, I am past page 15. All suggestions welcome. Thank you in advance.”

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Content Marketing for Non-Marketers

Content Marketing for Business

Content Marketing for Non-Marketers

I’ve spoken extensively about role of social media marketing in a strong marketing plan, but I haven’t covered content marketing quite as heavily. That’s a gap that I’m hoping to address today, because content marketing is a very powerful digital marketing tool – one you should definitely have in your toolbox.

What is Content Marketing?

Let’s start with the basics. What is content? Content is a marketing term that includes your social media posts, but so much more. Content includes blogs, newsletters, emails, white papers, articles, infographics, photos, videos, graphics, press releases, and more. This article I’m writing right now is content.

So what is content marketing? Let me share the Content Marketing Institute’s explanation: “Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

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