business

Email Marketing: What Not to Do

Email Marketing What Not to Do

In our last post, we covered some basic tips for email marketing. When it comes to developing a successful email marketing strategy, it’s just as important to know what pitfalls to avoid. Knowing best practices is great (and crucial), but it’s also good to keep a running list of things not to do when you’re getting started with your email marketing and marketing automation efforts.

You guessed it…We’re here to help. Check out this list of what not to do when it comes to email marketing. Drumroll, please!

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Email Marketing: Do This

Email Marketing What You Should Be Doing

Email Marketing: What You Should Be Doing

Chances are you come into contact with email marketing on a daily basis, whether you’re a digital marketer firing off email blasts or a consumer receiving your daily email newsletters from Pottery Barn and Petco. Email marketing is everywhere.

While a commonly-used and widely-accepted tactic in today’s digital age, email marketing can be intimidating to professionals tasked with jumpstarting an organization’s marketing automation efforts. Have no fear. We are here with a few helpful, basic tips to keep in mind as you’re navigating through the world of email marketing. Here’s what you should be doing.

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Social Media Contests to Avoid

social media contests to avoid

Social media contests are a great way to grow and engage your following and drive leads for your business. There are fun ways to structure a contest and build excitement for your brand. However, there are pitfalls to avoid when running a contest on your social media accounts.

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Five Ways You’re Sabotaging Your Social Marketing

Sabotaging Your Social Marketing

Search for advice about running a social marketing campaign, and you’ll find countless blogs, articles, videos, and white papers offering wisdom. The enormous body of work that’s been created about the topic can lead new marketers and business owners feeling overwhelmed and unsure where to start. Nonetheless, they jump in and try to do their best. Here are 5 mistakes we often see novice marketers making which can sabotage their social marketing efforts.

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10 Ideas to Punch Up Your Posts

10 Ideas to Punch Up Your Posts

A couple of years ago, we published the following tips for creating posts for your social media accounts. We think it deserves to be revisited, and expanded a bit beyond social to include content marketing as a whole. We know many of you still struggle with what kind of content to create. So think of these as ideas for your social media accounts, blogs, videos, podcasts, etc.

One key concept that we’d like to stress is that you should always, always have your audience in mind when you’re creating content. What would they most like to see, read, hear? Content marketing isn’t straight advertising and shouldn’t be treated as such. Content marketing entertains, educates, fascinates, and engages your followers. Dry posts about your products and services won’t cut it. You’re going to have to be a bit more creative than that.

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How to Improve Your SEO

SEO Search Engine Optimization Website

I recently came across the following question on an online discussion forum, and it’s one I’ve heard many times. How can I improve my SEO by myself? Tricky question, but you can. (I haven’t included the asker’s name or business in the interest of privacy.)

Q: “Does Anyone Have Any Cost-Effective Strategies That Would Help Me Get the Word Out for My Website?

I am looking to increase SEO for my new website? Does anyone have any cost-effective strategies that would help me get the word out for my site? I am currently using running an AdWords campaign, and joining sites like this and other forums as fast as I can. However, I am tempted to spend money on tools that could mainstream that process for me like yext.com. I have just read mixed reviews of all of those sites, and don’t want to waste money. I have seen my site has high as page 2 of google for specific searches, but for the highest key words, I am past page 15. All suggestions welcome. Thank you in advance.”

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Content Marketing for Non-Marketers

Content Marketing for Business

Content Marketing for Non-Marketers

I’ve spoken extensively about role of social media marketing in a strong marketing plan, but I haven’t covered content marketing quite as heavily. That’s a gap that I’m hoping to address today, because content marketing is a very powerful digital marketing tool – one you should definitely have in your toolbox.

What is Content Marketing?

Let’s start with the basics. What is content? Content is a marketing term that includes your social media posts, but so much more. Content includes blogs, newsletters, emails, white papers, articles, infographics, photos, videos, graphics, press releases, and more. This article I’m writing right now is content.

So what is content marketing? Let me share the Content Marketing Institute’s explanation: “Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

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Your Customers Are Talking About You

Your Customers Are Talking About You

Your Customers Are Talking About You.

Are You Listening?

All year long, we have been focusing on the importance of providing a good customer experience on social media. Many digital marketing experts will tell you that the best way to build a following on social media is to post videos, to post at peak times, to ask questions. Yet, in our experience, nothing will grow your fan base as powerfully or fruitfully as providing excellent customer service via social media. Your customers have smart phones and they want to use them. They love social media, and they love telling their friends about their experiences – good and bad. When they do business with you – whether you offer B2C or B2B services – they will talk about you. Are you listening? More importantly, are you responding? You absolutely must be listening, you must be responding, and how you respond is very important.

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The Story of Stories

The Story of Stories

The Story of Stories, or How to Use Stories for Social Marketing

Chapter 1: What is a Story?

Once upon a time, not so very long ago, a spunky little social media platform called Snapchat was born. Snapchat offered a great new social product: people who used Snapchat could send photos or short video messages to their friends privately. These messages could only be viewed once and disappeared in 24 hours, allowing people to document moments of their days and share them with a select group of people. Snapchat was also a lot of fun! Photos and videos could be enhanced with filters, geotags, text, drawings, and more. Users could even track who had seen their posts. Snapchat was completely different from Facebook (almost the Anti-Facebook) and gained popularity among the young folks very quickly.

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The Summer of Social

The Summer of Social

With the official beginning of summer for many local school children, most people’s minds are focused on fun in the sun, vacations, and relaxation. For social media managers, however, there’s always work to be done. Yes, you may find us enjoying an outdoor cafe or a day at the beach, but we’ll probably be checking our phones constantly, because social media never sleeps. In the spirit of refusing to slow down just because it’s summer break, the weather is beautiful, and we’d rather be sipping cocktails on the porch swing, we have some tips for keeping your social media marketing game strong all summer long. Let us spell it out for you…

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