Trust Me: Four Practices for Brands to Be Authentic in a Big Way
Trust Me: Four Practices for Brands to Be Authentic in a Big Way One of the trendy marketing phrases of our day is, “Be Authentic.” On the surface, this sounds like a flippant call to action, asking brands to simply be themselves. However, brands are not human beings. Yes, they are created by human…
Read MoreJargon, Buzzwords, and Slang
33 Social Media Buzzwords You Should Know There are literally thousands of terms, phrases and buzzwords related to the digital marketing and social media industries. With new platforms coming out every day, bringing even more jargon with them, we decided to look into our crystal ball. Do you know what we saw in the future?…
Read MoreSmart Technology Requires a Responsive Website
Knock knock. Who’s there? Your Business. Your Business who? Your Business who lost yet another lead because its website still doesn’t work properly on mobile devices. You may delay but time will not. — Ben Franklin
Read MoreSocial Media Workshop 5-22-14
As promised, here’s a link to the PowerPoint presentation accompanying yesterday’s Social Media Marketing Workshop introduction. Social Media Marketing Workshop Presentation — May 22, 2014 Thank you to everyone who came yesterday, and please remember that any comments or questions are welcome.
Read MoreFive Things You May Not Know
Five Things You May Not Know about Social Media 1.Posts made by brands on Facebook that are 40 characters in length or less are said to receive significantly more – as much as 86% more, according to this Social Media Today article – “likes” and comments. 2. Digital marketing requires a wide array of skills,…
Read MoreBueller? Bueller?
It may look like we vanished, but no! While our webpage was in transition, we didn’t write many new blog posts — you wouldn’t have been able to see them anyway! We didn’t stop writing about social media and marketing, though. If you have a gander at ValpoLife.com, you’ll see we write a column called “What’s…
Read MoreLooking for a Little Bookkeeping Backup
D. Cohn Communications is growing growing growing, and we’re looking for an independent contractor to help us with our financial documentation and budget tracking. This position is very flexible, and would be ideal for someone with business financial management experience who could use a little extra cash.
Read MoreGetting Started on Your Business Page
Social media can be a great asset to a business, but it can also be overwhelming when you don’t have much professional experience with it. Sometimes the most difficult part of creating a page is deciding how to organize it and what to post. The most important thing to remember when using social media is…
Read MoreLinkedIn for Social Marketing
One of the least understood options for social media marketing is LinkedIn. We know LinkedIn as a place for professionals to showcase their individual talents and experiences, to network with other professionals, and to find jobs. How do those options translate into successful marketing opportunities for businesses? Just as with any marketing campaign, owners should…
Read MoreKeep Control of Your Brand on Social Media
There used to be a saying, “When customers are happy, they’ll tell their friends. When they’re unhappy, they’ll tell everybody.” Thanks to social media, those “friends” just happen to be the 500 people on your customer’s Facebook list or Twitter feed. Deliver a great product, and you’ve just earned 500 public pats on the back.…
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