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The Proof is in the Posts

The Proof is in the Posts

The Proof is in the Posts, or Why Quality Social Media Marketing is Worth the Investment

In marketing, as in all things, quality matters. I’ll be frank, sometimes when we sit down with a potential client, they’re very enthusiastic about the quality and breadth of our services until they see the price. Then sticker shock sets in and suddenly they are sure they can manage their social marketing themselves, or they head somewhere else to sign up for a cheaper package. Does this mean we think we should lower our prices? Sorry. No.

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8 Takeaways from the Social Media Strategies Summit

8 Takeaways from the Social Media Strategies Summit

Social Media Strategies Summit crowd

Just a piece of the crowd at the Social Media Strategies Summit

8 Takeaways from the Social Media Strategies Summit

The Social Media Strategies Summit took place this past week at the Union League Club in Chicago. It definitely stood out as one of the more valuable and well-organized conferences I’ve been to. Hundreds of marketers converged to learn about social media marketing from some of the most recognizable names in the business. National brands spoke about their social marketing efforts and how these integrated with their overall marketing plans. The variety of topics was terrific. My only complaint was that I could only go to one session at a time, because there were often three happening at once and I wanted to be at all of them. Sadly, cloning technology hasn’t advanced that far yet.

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You Can’t Pick My Brain

You Can't Pick My Brain

I saw an excellent short video today by social media marketing expert Tara Hunt of Truly Social that really hit home. I (and probably most people in my field) often get asked if folks can “pick my brain” about their social media accounts’ strategy and performance. What they’re looking for is a “quick fix” from me – how can they make their social marketing work beautifully RIGHT NOW, they want the answers RIGHT NOW, while we’re standing in line at the grocery store or bump into one another in a cafe. But as Tara explains, any marketer worth her salt will say that’s impossible, and it truly is. Tara says to tell you otherwise is frankly unprofessional and possibly harmful, and she’s absolutely right.

No. You Can’t Pick My Brain — And That’s a Good Thing.

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Social Media Marketing 101: Creating Effective Posts

social media marketing 101: creating effective posts

Social Media Marketing 101: Creating Effective Posts

When you’re just starting out with social media marketing, you may be tempted to fill your social media accounts with random content just to have posts. Perhaps you don’t have a background in marketing and aren’t sure what will make effective posts. Perhaps you aren’t sure what’s interesting enough about your company to post on social media. Perhaps you’re not much of a writer or photographer and don’t have much confidence when it comes to creating your own content. Today, we’re going to cover some of the basic concepts of content creation for social media marketing. We’ll cover content creation for blogs, video, email marketing, and white papers in future posts.

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What Is A Social Media Manager?

D. Cohn Communications Social Media Marketing

What is a Social Media Manager?

Many people are curious about just what we at D. Cohn Communications do. They’ve heard of social media marketing. They know about the importance of marketing in general. They’re just not clear on what social media marketing is or how someone might manage it from outside the company.

What Is Social Media Marketing?

It helps to have a solid understanding of what social media marketing is. We all know that all businesses should have a marketing plan. When you craft a business plan, marketing is a key element of that. What are you going to do to promote your company? But unless you are yourself in marketing, you might not know what all that entails.

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The Art of Social Video

Art of Social Video

The Art of Social Video

Recently, Facebook updated to automatically play audio for videos, even if you don’t click on them. This means, when you’re scrolling through your feed, you get snippets of sound from video you have no interest in watching. It’s annoying and noisy and distracting to others in the room. No more scrolling discreetly through Facebook in bed or while you’re “watching” tv with others. Better hit that mute button, or better yet, disable the feature in your settings.

This change loudly highlights the omnipresence of video on social media platforms. It has been lauded as the must-have content for social media marketing for over a year. Facebook has been the platform most aggressively promoting it– doing everything it can to bring video to viewers, from creating new tools like Facebook Live to extending the reach of video posts.

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Handling Online Complaints

One of the biggest advantages of social media marketing is the ability to conduct a conversation with your audience. You can reach out to your customers 24 hours a day, 365 days year, and they can do the same. That being said, your company is now also open to receiving complaints at all hours of the day (and night). While some may look at this as a drawback to social media marketing, we see it as a unique way for your business provide excellent customer service and engage with your audience in a way that is impossible with more traditional forms of marketing. How you handle this negative feedback, however, is crucial to your success and must be handled with care. To learn how to make the most out of a bad situation, keep reading.

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The Benefits and Drawbacks of Social Media Marketing

Benefits and Drawbacks of Social Media Marketing

You no doubt know by now that social media marketing is an essential part of any marketing plan. Businesses and organizations both large and small need to include social media marketing when they’re plotting how to best inform the public about their products and services and attract new clients. While social media is a potent way of connecting with the public, many simply jump into it without a coherent plan and see few results. Thinking through the benefits and drawbacks of social media marketing can help you create a social media marketing plan that will be effective and provide good return on your investment.

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5 Lessons From the Front Lines of Social Media Marketing

5 lessons of social media marketing

5 Lessons from the Front Lines of Social Media Marketing

Bri and I have been managing social media marketing accounts for businesses and organizations for more than four years. That may not sound like a long time, but social media marketing hasn’t been around that long. We were one of the first companies in the area to specialize in digital marketing. Believe it or not, it’s only been a few years that organizations have been specifically including social media in their marketing plans. When we started, social media marketing wasn’t even taught in university marketing programs. Now, no program would be complete without it.

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Better Social Media in One Week

 

“I just don’t have time to do social media.” If we had a dollar for every time we’ve heard this phrase, well, we wouldn’t have to be in business any more. But we are here to help just those types of business people. We do understand that many small businesses can’t afford to hire a social media manager, which is one of the reasons we are passionate about educating anyone who is willing to learn. (That, and both Darlene and I have worked in education in past lives, so it kind of comes naturally.) While good social media marketing will absolutely take time and effort, I’m here to let you know that you can make a real difference in your marketing efforts with just 20 minutes a day. With my plan, your social media marketing will be much improved in just one work week. Don’t believe me? Keep reading.

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