The Benefits and Drawbacks of Social Media Marketing

Benefits and Drawbacks of Social Media Marketing

You no doubt know by now that social media marketing is an essential part of any marketing plan. Businesses and organizations both large and small need to include social media marketing when they’re plotting how to best inform the public about their products and services and attract new clients. While social media is a potent…

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5 Lessons From the Front Lines of Social Media Marketing

5 lessons of social media marketing

5 Lessons from the Front Lines of Social Media Marketing Bri and I have been managing social media marketing accounts for businesses and organizations for more than four years. That may not sound like a long time, but social media marketing hasn’t been around that long. We were one of the first companies in the…

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Four Social Media Marketing Misconceptions

Social Media Marketing Misconceptions

Four of the Most Common Social Media Marketing Misconceptions Despite the fact that social media marketing is everywhere, some misconceptions about it linger. Experience tells us that our clients are still confused about some of these points, and we’d like to help set the record straight. It’s Free While it’s true that social media accounts…

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Wendy’s Social Media Snark

Should You Mimic Wendy’s Social Media Snark? Wendy’s fast-food chain has been the darling of the Twitter world this week. After a particularly salty reply (see what I did there?) to a troller, citizens of the Twittersphere have been begging Wendy’s to roast them, write their bios, throw memes at them, and respond to random…

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The Power of Personality in Social Media Marketing

The Power of Personality in Social Media Marketing Every business and organization has an individual personality. This doesn’t mean a specific person’s nature, but the common voice and tone of your business as a whole. When you craft your brand, you also create the tone of how your business will present itself. This personality should…

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5 2017 Social Media Marketing Resolutions

5 Social Media Marketing Resolutions for 2017 Bucking the already tired trend, I’m going to skip the usual 2017 Social Media Marketing Predictions article and focus a little more closely on this week: 5 Social Media Marketing Resolutions to Make for 2017. Just like cutting down on sugar and working out more often, these are…

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Help, My Social Media Marketing Isn’t Working

Social media marketing sounds easy, but it’s not. Everyone knows it’s necessary, which is why everyone from international corporations to the corner barber shop has social media accounts. But not everyone is sure WHY it’s necessary. What exactly is a Facebook page supposed to be doing for your business? What good will come of keeping…

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Promote Your Holiday Events with Facebook Marketing

Recently I found myself in charge of promoting a large, local, annual winter festival. The budget I was given for promotion was nearly $700, based in large part on previous years’ print advertising spending. Obviously, I knew better. The festival director trusted me when I said we’d use only a fraction of that by advertising…

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Do I Need Video on Social Media?

Hello from D. Cohn Communications! We’d like to share with you a column first published on ValpoLife.com: Do I Need Video on Social Media? Video posts are on everyone’s mind and the hottest new content option, but you shouldn’t jump in just for the sake of having video. Be intentional about it. Enjoy! Q: I’ve…

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