Posts by Darlene McCarty Cohn
Selling the Unsellable
Three Little Pigs, or, How to Sell The Unsellable With Social Media News is notoriously hard to sell. Many news organizations are still trying to find their footing in the post-newspaper era, and with such enormous competition online, it can be hard to find a way to make their products stand out. But have a…
Read MoreKeep the Hits Coming to your Facebook Page
You may have seen the panicked posts on Facebook, claiming that without paying to Promote them, small businesses’ Page updates will disappear from users’ News Feeds. This isn’t quite true. Facebook has changed the way it selects which posts show up in which users’ feeds, but that doesn’t mean free business posts are gone forever.…
Read MoreDarlene McCarty Cohn is Not a Guru
Let’s get one thing straight right out of the gate: I am not a Social Media Guru. I’m not a rock star either, but I’d be okay with the fast cars. I’m definitely not a swami. I am simply Darlene McCarty Cohn: writer, marketer, and educator. I’m good with that. “Guru” is a little too…
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