Posts by Caroline McCarty

Is Your Content Coming Up Short?

Is Your Content Coming Up Short

If you haven’t heard the term “content marketing” before right now, you may be living under a rock. Kidding. Not really kidding. Organizations of all sizes are exploring content marketing and determining how they can incorporate strategic content into their overall plans. Let’s back up a step. What is content marketing?

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Email Marketing: What Not to Do

Email Marketing What Not to Do

In our last post, we covered some basic tips for email marketing. When it comes to developing a successful email marketing strategy, it’s just as important to know what pitfalls to avoid. Knowing best practices is great (and crucial), but it’s also good to keep a running list of things not to do when you’re getting started with your email marketing and marketing automation efforts.

You guessed it…We’re here to help. Check out this list of what not to do when it comes to email marketing. Drumroll, please!

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Email Marketing: Do This

Email Marketing What You Should Be Doing

Email Marketing: What You Should Be Doing

Chances are you come into contact with email marketing on a daily basis, whether you’re a digital marketer firing off email blasts or a consumer receiving your daily email newsletters from Pottery Barn and Petco. Email marketing is everywhere.

While a commonly-used and widely-accepted tactic in today’s digital age, email marketing can be intimidating to professionals tasked with jumpstarting an organization’s marketing automation efforts. Have no fear. We are here with a few helpful, basic tips to keep in mind as you’re navigating through the world of email marketing. Here’s what you should be doing.

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