Posts by Brianna Reeves

The Summer of Social

The Summer of Social

With the official beginning of summer for many local school children, most people’s minds are focused on fun in the sun, vacations, and relaxation. For social media managers, however, there’s always work to be done. Yes, you may find us enjoying an outdoor cafe or a day at the beach, but we’ll probably be checking our phones constantly, because social media never sleeps. In the spirit of refusing to slow down just because it’s summer break, the weather is beautiful, and we’d rather be sipping cocktails on the porch swing, we have some tips for keeping your social media marketing game strong all summer long. Let us spell it out for you…

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Handling Online Complaints

One of the biggest advantages of social media marketing is the ability to conduct a conversation with your audience. You can reach out to your customers 24 hours a day, 365 days year, and they can do the same. That being said, your company is now also open to receiving complaints at all hours of the day (and night). While some may look at this as a drawback to social media marketing, we see it as a unique way for your business provide excellent customer service and engage with your audience in a way that is impossible with more traditional forms of marketing. How you handle this negative feedback, however, is crucial to your success and must be handled with care. To learn how to make the most out of a bad situation, keep reading.

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Better Social Media in One Week

 

“I just don’t have time to do social media.” If we had a dollar for every time we’ve heard this phrase, well, we wouldn’t have to be in business any more. But we are here to help just those types of business people. We do understand that many small businesses can’t afford to hire a social media manager, which is one of the reasons we are passionate about educating anyone who is willing to learn. (That, and both Darlene and I have worked in education in past lives, so it kind of comes naturally.) While good social media marketing will absolutely take time and effort, I’m here to let you know that you can make a real difference in your marketing efforts with just 20 minutes a day. With my plan, your social media marketing will be much improved in just one work week. Don’t believe me? Keep reading.

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Managing Change

Managing Change with Social Media

Change is bound to happen in your organization. Whether it’s small changes, like a new employee or a new menu item, or big changes, such as a total restructuring of your business, change is an inevitable and unavoidable aspect of business (and life, for that matter). Tons of books have been written and research has been done by organizational psychologists and business experts on the the topic of change management. (See John Kotter’s book, Leading Change, for my personal favorite.) What you might not find in most of the literature, however, is how to manage your social media accounts during these changes. No need to read a whole book or find as many peer reviewed articles as you can on the subject. We’re here to give you a quick guide on getting the most out of your social media while undergoing organizational changes.

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Should You Mix Business with Politics?

white houseSince the recent Supreme Court ruling on gay marriage, the whole country has been talking about this monumental decision. Nowhere is that more evident than on social media. Unless you live under a rock or have sworn off social media (meaning you probably aren’t reading this blog…), your daily life has been filled with rainbow profile pictures, comments from supporters and dissenters alike, videos of celebrations, and both heated and civil debates. You’ve also no doubt seen public statements from large brands and organizations expressing their support of or displeasure with the ruling. Huge brands such as Target, Ben & Jerry’s, and MasterCard were among the many who very publicly supported the ruling via their social media channels. These public displays of political affection led many business owners and marketers to ask themselves the following question: Is it appropriate for me and my organization to publicly support polarized political or social issues? The answer does not come easily, but we have some questions you should ask yourself before posting the new rainbow version of your logo.

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Social Media and Job Searching

Social Media and Job Searching

Today’s a big day. It is the day that I, Brianna Reeves, write my first blog for D. Cohn Communications. When brainstorming ideas for a topic, a myriad of thoughts came to mind: ninjas, kittens, llamas, ninja kittens chasing llamas. Unfortunately, none of these topics have much to do with social media, although the need to create a ninja-kitten-chasing-llamas meme is strong right now. I digress…

jobsearchBeing a young professional, there are two things I know to be true. 1. Social media is an all-encompassing being that permeates every aspect of one’s life. 2. It can be really hard to find a job. So, with my knowledge in social media management and human resources, I give you this: Bri’s Top Tips for Using Social Media to Aid in Your Job Search. Yes, the title needs some work, but hear me out on what I believe are the most important aspects of job searching in the social-media-centric world in which we live.

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